Media Operations Analyst

helenoftroy; Trenton (NJ); Hybrid; USD 70,000 - 88,000; Full time

Benefits offered by this job

Salary + Bonus

Healthcare

Dental

Vision

Paid Holidays

Paid Parental Leave

401(k) with company match

Basic Life Insurance

Short Term Disability (STD)

Long Term Disability (LTD)

Paid Time Off (PTO)

Paid Charitable (volunteer) Leave

Educational Assistance

Job summary

Helen of Troy is seeking a Media Operations Analyst to join our Insights and Analytics team in Morristown, NJ, blending data governance with paid media operations across multiple brands. You will ensure tracking, QA, and campaign data integrity while collaborating with cross-functional partners.

The role emphasizes UTM governance, taxonomy, and end-to-end data flows from campaign setup to reporting, with a hybrid schedule and location flexibility within New Jersey.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field.
• 1+ years of experience in media operations, marketing operations, digital analytics, campaign operations, data operations, or a related function.
• Working knowledge of UTM governance, campaign taxonomy, pixel/tag validation, QA processes, data ingestion, and dashboard reporting.
• Authorized to work in the United States on a full-time basis.

Responsibilities

• Support day-to-day media operations governance across paid media campaigns and tracking requirements.
• Monitor data feeds and dashboards for missing or misclassified data across platforms.
• Own QA processes to ensure end-to-end tracking from launch to reporting.
• Support end-to-end site tracking and PLP implementation.
• Coordinate with teams on media performance inputs, KPI benchmarks, and data sources.
• Maintain media taxonomy, UTM governance, naming conventions, and related documentation.
• Assist data quality controls, issue logs, and escalation processes to reduce manual work.

Skills

Media operations

Data governance

Analytics mindset

Project management

Education

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

Adobe Analytics

GA4

Dashboard tools

Job description

Join our Insights and Analytics team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell , PUR , Braun , Vicks , Hot Tools, Drybar , Curlsmith , Revlon , and Olive & June . Together, we build innovative and useful products that elevate people's lives everywhere, every day.Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Media Operations Analyst

Department: Analytics for all brands

Work Location: Morristown, NJ Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

• Support day-to-day media operations governance across paid media campaigns, ensuring campaign setup, naming conventions, UTM parameters, taxonomy, and tracking requirements are consistently applied across channels, platforms, brands, and agency partners.
• Monitor campaign data feeds and dashboard inputs to identify missing, misclassified, or inconsistent data across platforms such as Adobe, GA4, and other relevant environments.
• Own recurring QA processes to validate that media tracking and tagging are sit on the functioning end-to-end, from campaign launch through reporting ingestion, dashboarding, and analytics use cases.
• Support end-to-end site tracking and PLP implementation.
• Support cross-functional alignment on media performance inputs, including flowcharts, campaign change logs, KPI benchmarks, site analytics, and other data sources used to connect media investment to business results.
• Maintain and enforce media taxonomy standards, UTM governance, campaign naming conventions, and related documentation to support scalable and consistent performance reporting.
• Support the implementation of data quality controls, issue logs, and escalation processes to reduce manual workarounds, reporting ambiguity, and recurring data cleanup.

Skills needed to be successful in this role:

• Experience with Adobe Analytics or other site analytics or e-commerce tool.
• Understanding of e-commerce, paid media operations, campaign trafficking, tracking implementation, taxonomy, UTM structure, and reporting workflows.
• Comfort working with digital media platforms, web analytics, dashboarding tools, and campaign data sets.
• Strong project management and documentation skills, with the ability to build repeatable processes, governance standards, and operational playbooks.
• Detail oriented and analytical mindset.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field.
• 1+ years of experience in media operations, marketing operations, digital analytics, campaign operations, data operations, or a related function.
• Working knowledge of UTM governance, campaign taxonomy, pixel/tag validation, QA processes, data ingestion, and dashboard reporting.
• Authorized to work in the United States on a full-time basis.

Preferred Qualifications:

• Familiarity with Adobe Analytics or similar tools.

In New Jersey, the standard base pay range for this role is $70,447 - $88,059 annually. This base pay range is specific to New Jersey and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits:

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance

#li-ke1 #LI-HYBRID

For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .

Helen of Troy is an EqualOpportunity/AffirmativeAction Employer.

We are committed tofostering a diverse and inclusive workplace where all employees can thrive.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.

To request an accommodation, please contact Human Resources at [phone].

Founded in 1968, Helen of Troy is a leading global consumer products company with operations acrossNorthAmerica, South America, Europe, and Asia.Our portfolio includes trusted brandssuch as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rankamong the top brands in their consumer goods categories. We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide. The above statements are intended to describe the general nature and level of work performedand are not intended to be an exhaustive list of responsibilities.