Media Operations Analyst - Data Quality & Tracking (Hybrid)

Helen of Troy; Massachusetts; Hybrid; USD 70,000 - 88,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Paid time off

Job summary

Helen of Troy in Morristown, NJ, invites a Media Operations Analyst to join the Insights and Analytics team. You will support media data operations governance, ensure accurate paid media tracking, taxonomy, tagging, and downstream reporting inputs across our brands.

You will collaborate with Analytics, Media, DTC, IT, and agency partners to enforce standards, reduce data gaps, and drive scalable reporting through end-to-end QA, site tracking, and dashboarding efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field.
• 1+ year of experience in media operations, marketing ops, or digital analytics.
• Working knowledge of UTM governance, campaign taxonomy, pixel validation, QA, and dashboards.
• Authorized to work in the United States on a full-time basis.

Responsibilities

• Support day-to-day media operations governance across paid campaigns.
• Ensure campaign setup, naming conventions, UTM parameters, taxonomy, and tracking requirements are consistently applied.
• Monitor data feeds and dashboards for missing, misclassified, or inconsistent data.
• Own recurring QA processes to validate media tracking end-to-end from launch to reporting.
• Maintain media taxonomy standards and governance documentation.

Skills

Adobe Analytics

GA4 / Analytics

UTM governance

Dashboarding

Project management

Education

Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related

Tools

Tag validation tools

Job description

Helen of Troy in Morristown, NJ, invites a Media Operations Analyst to join the Insights and Analytics team. You will support media data operations governance, ensure accurate paid media tracking, taxonomy, tagging, and downstream reporting inputs across our brands.

You will collaborate with Analytics, Media, DTC, IT, and agency partners to enforce standards, reduce data gaps, and drive scalable reporting through end-to-end QA, site tracking, and dashboarding efforts.