Media Operations Lead: Data, Governance & Campaign Execution

Bristol Myers Squibb EU Policy; Princeton (NJ); On-site; USD 163,000 - 197,000; Full time

Benefits offered by this job

Comprehensive benefits

Flexible Time Off

Paid holidays

Job summary

Bristol Myers Squibb EU Policy seeks an Associate Director, Media Operations in Princeton, NJ to lead the data governance and infrastructure for all media campaigns across brands, ensuring accuracy, compliance, and scalable processes.

You'll partner with brand marketers, external agencies and cross-functional teams to manage taxonomy, tracking implementations, reporting pipelines, and agency onboarding while upholding privacy and regulatory standards.

Qualifications

• 5+ years of experience in media operations and ad-tech.
• Experience with taxonomy, data governance, and reporting.
• Proven ability to manage complex campaigns in a matrix organization.
• Hands-on with tracking technologies and data visualization.

Responsibilities

• Oversee media data governance and taxonomy management.
• Coordinate tracking, pixels, and API integrations.
• Manage reporting ecosystems and cadence.
• Lead cross-functional agency onboarding and operation models.

Skills

Media governance

Tracking implementations

Data visualization

Project management

Stakeholder collaboration

Privacy & compliance

Tools

Adobe Analytics

DOMO

Crossix

SFMC

Claravine

Workfront

Job description

Bristol Myers Squibb EU Policy seeks an Associate Director, Media Operations in Princeton, NJ to lead the data governance and infrastructure for all media campaigns across brands, ensuring accuracy, compliance, and scalable processes.

You'll partner with brand marketers, external agencies and cross-functional teams to manage taxonomy, tracking implementations, reporting pipelines, and agency onboarding while upholding privacy and regulatory standards.