Wellness Brand Media Manager (Associate)

Helen of Troy; Massachusetts; Hybrid; USD 70,000 - 88,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Paid Holidays

Parental Leave

401k Match

Educational Assistance

PTO

Job summary

Helen of Troy in Massachusetts is seeking an Associate Media Manager, Wellness to support paid media strategy for the Beauty & Wellness portfolio including medical devices and air & water solutions.

The role teams with Brand Marketing, Sales, Creative, Analytics and media agencies to optimize campaigns, measure ROAS and drive awareness, acquisition and revenue growth across digital channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years in digital media, performance marketing, or media planning.
• Retail media experience, ideally with Amazon Ads and Walmart Connect.
• Experience collaborating with cross‑functional teams (Brand, eCommerce, Sales, Creative, Regulatory).
• Authorized to work in the United States on a full‑time basis.

Responsibilities

• Support development and execution of full‑funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands.
• Translate brand and business goals into actionable media plans, calendars, and launch requirements.
• Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on‑time delivery for annual and tentpole campaigns.
• Monitor in‑flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New‑to‑Brand sales for Beauty & Wellness, with a focus on Amazon media.
• Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale.
• Build clear, insight‑driven reporting for internal teams with actionable next steps.
• Leverage consumer insights, market trends, and competitive intelligence to inform media strategy.
• Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.
• Collaborate with brand, sales, and consumer insights teams to ensure media efforts align with consumer journeys and purchase behavior.
• Partner with Brand Marketing, Sales, Content and Analytics teams to align media strategies with business goals.
• Serve as the day‑to‑day bridge between Brand, Sales, Creative, eCommerce, and the media agency.
• Provide creative teams with channel specific guidance to ensure assets meet platform best practices.
• Align campaign needs across brands, ensuring smooth launches and cohesive consumer experiences.
• Track pacing, actualization, and budget adherence across campaigns.
• Support agency management, ensuring clarity on deliverables, timelines, and performance expectations.
• Investigate performance trends and push partners toward continuous improvement.

Skills

Digital media planning

Performance marketing

Analytics & reporting

Cross-functional collaboration

Budgeting & forecasting

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads

Amazon Ads

DSPs

Excel

Google Analytics

Job description

Helen of Troy in Massachusetts is seeking an Associate Media Manager, Wellness to support paid media strategy for the Beauty & Wellness portfolio including medical devices and air & water solutions.

The role teams with Brand Marketing, Sales, Creative, Analytics and media agencies to optimize campaigns, measure ROAS and drive awareness, acquisition and revenue growth across digital channels.