Media Campaign Specialist – Fulfillment & Growth

TEGNA, Inc.; Sacramento (CA); On-site; USD 36,000 - 39,000; Full time

Job summary

TEGNA Inc. in Sacramento, CA is seeking an Account Manager to support Account Executives by owning fulfillment, enabling them to focus on client-facing activities and revenue growth.

You will manage day-to-day account responsibilities and deliver superior service across Broadcast Television and Digital. The role reports to the Sales Manager and requires 1–3 years in media sales account management, with strong communication and analytical skills.

Qualifications

• 1–3 years of account management in a professional media sales environment.
• Track record of successfully retaining and growing clients.
• Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
• Knowledge of Google Analytics and advertising solutions is highly desirable.
• Prior experience using CRM systems and MS Office suite.

Responsibilities

• Provide support to assigned Account Executives on post-sale activity including campaign implementation, maintenance, and review.
• Daily interaction with existing advertising agencies and direct clients; maintenance of client schedules on television and digital and implementation of promotions.
• Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
• Attend sales meetings and trainings to gain sales, product and process information and communicate to client when appropriate.
• Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
• Assist designated Account Executives with maintenance of contracts, avails, traffic, make-goods, collection and overall customer service.
• Regular tracking of clients’ audience delivery using ratings, impressions, clients KPIs, and campaign fulfillment.
• Coordinate with team to set up new customer accounts, contracts, order entry and revisions.

Skills

Account management

Client relationship

Communication

Tools

CRM systems

MS Office

Job description

TEGNA Inc. in Sacramento, CA is seeking an Account Manager to support Account Executives by owning fulfillment, enabling them to focus on client-facing activities and revenue growth.

You will manage day-to-day account responsibilities and deliver superior service across Broadcast Television and Digital. The role reports to the Sales Manager and requires 1–3 years in media sales account management, with strong communication and analytical skills.