Media Analytics & Optimization Lead

BIC; Shelton (CT); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Pension benefits

Dental insurance

Vision insurance

Life insurance

Disability insurance

Tax-advantaged accounts

Well-being resources

Job summary

BIC World is seeking a media analytics professional to evaluate performance across brand, paid social and retail media, linking activity to sales and outcomes. You will partner with agencies and internal teams to deliver insights and optimize reporting, including MMM and test-and-learn initiatives.

Based in a hybrid environment with the NAM headquarters in Norwalk, CT, the role offers a base salary range and comprehensive benefits with potential annual bonus, reflecting experience and

Qualifications

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Strong analytical skills with the ability to turn data into clear business recommendations.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

Responsibilities

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

Skills

Media analytics

Performance marketing

Data analysis

Excel

Tools

Power BI

Tableau

Looker

Job description

BIC World is seeking a media analytics professional to evaluate performance across brand, paid social and retail media, linking activity to sales and outcomes. You will partner with agencies and internal teams to deliver insights and optimize reporting, including MMM and test-and-learn initiatives.

Based in a hybrid environment with the NAM headquarters in Norwalk, CT, the role offers a base salary range and comprehensive benefits with potential annual bonus, reflecting experience and