Media Operations & Analytics Manager

Bic Group; Norwalk (CT); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) retirement plan

Pension benefits

Life insurance

Disability insurance

Tax-advantaged accounts

Voluntary benefits

Well-being resources

Job summary

BIC World in Norwalk, Connecticut seeks a Media Operations & Analytics Manager to turn media data into smarter business decisions. You will work across paid, retail and sales data to build a holistic view of performance and identify optimization opportunities.

This role partners with agencies and cross‑functional teams to improve reporting, define KPIs, and guide investment decisions. The base salary ranges from 90,000 to 110,000 USD with a comprehensive benefits package and a hybrid work model.

Qualifications

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Strong analytical skills with the ability to turn data into clear business recommendations.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

Responsibilities

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

Skills

Media analytics

Performance marketing

Media planning

Optimization

Clear business recommendations

Tools

Power BI

Tableau

Looker

Excel

Job description

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Media Operations & Analytics Manager

BIC

Hybrid

Description:

JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Media Operations & Analytics Manager helps turn media data into smarter business decisions. Working across paid media, retail media and sales data, this role will build a holistic view of performance, uncover opportunities for optimization, and help maximize the impact of our media investments.

What You’ll Do

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

What You’ll Bring

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Strong analytical skills with the ability to turn data into clear business recommendations.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

BIC’s NAM headquarters will be located in Norwalk, Connecticut. Scheduled to open in 2027, the new headquarters is designed to foster a collaborative, flexible, and modern work environment while supporting a hybrid work model.

Compensation & Benefits: The anticipated base salary range for this position is $90,000–$110,000. Actual compensation will be determined based on experience, skills, qualifications, internal equity, and other job-related factors.

This position may also be eligible for an annual bonus. BIC offers a comprehensive benefits package that includes medical, prescription, dental and vision coverage, a 401(k) retirement plan, pension benefits, life and disability insurance, tax-advantaged accounts, voluntary benefits, and well-being resources. Eligibility and benefit offerings may vary based on plan terms and employment status.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.