Senior Media Strategist: Full-Funnel Growth & Analytics

Beiersdorf Group; Stamford (CT); On-site; USD 133,000 - 167,000; Full time

Benefits offered by this job

401k match

Cash Balance Plan

Generous PTO

Paid Parental Leave

Wellness program

Job summary

Beiersdorf North America seeks a Media Manager in Stamford, CT to develop an integrated U.S. media strategy and own paid digital campaigns across Video, Social, and Programmatic channels.

You will align with Brand, eCom, and Consumer Experience teams to ensure consistent messaging and a strong full-funnel approach. The role requires 8–12 years in digital marketing or related fields, strong analytical skills, and proficiency with Tableau, Power BI, and Looker Studio.

Qualifications

• BS/BA in relevant field (MBA preferred)
• 8-12 years of related work experience in digital agency and/or fast-paced CPG/Beauty/Health
• Strong analytical and strategic thinking; ability to lead and motivate a team
• Understanding of audience development, segmentation, and consumer journey mapping
• Understanding of digital media processes and vendors
• Experience with media project management and KPI setting
• Experience with reporting tools and dashboards (Tableau, Power BI, Looker Studio)
• Ability to navigate changes and uncertainties during projects

Responsibilities

• Develop and execute an integrated media strategy for the U.S. market
• Own the execution of paid digital media campaigns across Video, Social, Programmatic and Direct buys
• Define and monitor KPIs with measurement plans and optimize accordingly
• Manage media budgets and coordinate with agencies and internal finance
• Collaborate with Marketing and eCom for brand-aligned, full-funnel activations

Skills

Analytical thinking

Strategic thinking

Audience segmentation

Digital media processes

Media project management

Reporting tools

Education

BS/BA in relevant field

MBA Marketing/Business Administration preferred

Tools

Tableau

Power BI

Looker Studio

Job description

Beiersdorf North America seeks a Media Manager in Stamford, CT to develop an integrated U.S. media strategy and own paid digital campaigns across Video, Social, and Programmatic channels.

You will align with Brand, eCom, and Consumer Experience teams to ensure consistent messaging and a strong full-funnel approach. The role requires 8–12 years in digital marketing or related fields, strong analytical skills, and proficiency with Tableau, Power BI, and Looker Studio.