Media Operations & Analytics Manager

Bic Group; Shelton, Northern (CT, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

BIC World is seeking a Media Operations & Analytics Manager to turn media data into smarter business decisions. You’ll analyze brand, paid social and retail media, and translate insights into actionable recommendations across channels in a hybrid work environment.

The role collaborates with agencies and internal stakeholders, uses Excel and BI tools (Power BI/Tableau/Looker), and focuses on ROAS, attribution and MMM to optimize media investment.

Qualifications

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

Responsibilities

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

Skills

Media analytics

Performance marketing

Media planning

Optimization

Excel

Power BI

Tableau

Looker

ROAS

MMM

Tools

Power BI

Tableau

Looker

Job description

Media Operations & Analytics Manager

BIC

Hybrid

Description

JoinBIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Media Operations & Analytics Manager helps turn media data into smarter business decisions. Working across paid media, retail media and sales data, this role will build a holistic view of performance, uncover opportunities for optimization, and help maximize the impact of our media investments.

What You’ll Do

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

What You’ll Bring

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Strong analytical skills with the ability to turn data into clear business recommendations.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

BIC’s NAM headquarters will be located in Norwalk, Connecticut. Scheduled to open in 2027, the new headquarters is designed to foster a collaborative, flexible, and modern work environment while supporting a hybrid work model.

#LI-hybrid

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.