Hybrid Media Analytics Manager — Full‑Funnel Performance

Bic Group; Norwalk (CT); Ibrido; USD 90.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical coverage

Dental coverage

Vision coverage

401(k) retirement plan

Pension benefits

Life insurance

Disability insurance

Tax-advantaged accounts

Voluntary benefits

Well-being resources

Descrizione del lavoro

BIC World in Norwalk, Connecticut seeks a Media Operations & Analytics Manager to turn media data into smarter business decisions. You will work across paid, retail and sales data to build a holistic view of performance and identify optimization opportunities.

This role partners with agencies and cross‑functional teams to improve reporting, define KPIs, and guide investment decisions. The base salary ranges from 90,000 to 110,000 USD with a comprehensive benefits package and a hybrid work model.

Competenze

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Strong analytical skills with the ability to turn data into clear business recommendations.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

Mansioni

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

Conoscenze

Media analytics

Performance marketing

Media planning

Optimization

Clear business recommendations

Strumenti

Power BI

Tableau

Looker

Excel

Descrizione del lavoro

BIC World in Norwalk, Connecticut seeks a Media Operations & Analytics Manager to turn media data into smarter business decisions. You will work across paid, retail and sales data to build a holistic view of performance and identify optimization opportunities.

This role partners with agencies and cross‑functional teams to improve reporting, define KPIs, and guide investment decisions. The base salary ranges from 90,000 to 110,000 USD with a comprehensive benefits package and a hybrid work model.