Media Analytics & Operations Lead

Bic Group; Shelton, Northern (CT, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

BIC World is seeking a Media Operations & Analytics Manager to turn media data into smarter business decisions. You’ll analyze brand, paid social and retail media, and translate insights into actionable recommendations across channels in a hybrid work environment.

The role collaborates with agencies and internal stakeholders, uses Excel and BI tools (Power BI/Tableau/Looker), and focuses on ROAS, attribution and MMM to optimize media investment.

Qualifications

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

Responsibilities

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

Skills

Media analytics

Performance marketing

Media planning

Optimization

Excel

Power BI

Tableau

Looker

ROAS

MMM

Tools

Power BI

Tableau

Looker

Job description

BIC World is seeking a Media Operations & Analytics Manager to turn media data into smarter business decisions. You’ll analyze brand, paid social and retail media, and translate insights into actionable recommendations across channels in a hybrid work environment.

The role collaborates with agencies and internal stakeholders, uses Excel and BI tools (Power BI/Tableau/Looker), and focuses on ROAS, attribution and MMM to optimize media investment.