Media Operations & Analytics Manager

BIC; Norwalk (CT); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Pension benefits

Life and disability insurance

Job summary

BIC World in Norwalk, Connecticut is recruiting a Media Analytics Specialist to evaluate performance across brand, paid social, and retail media. You will synthesize agency, omnichannel, and internal data to deliver a clear full-funnel view and drive optimization decisions.

The role requires 3–5 years in media analytics and strong Excel/BI proficiency, with a focus on ROAS, attribution, MMM, and cross-functional collaboration. Hybrid work and a competitive benefits package are offered.

Qualifications

• 3–5 years of experience in media analytics/performance marketing
• Strong experience analyzing paid media performance and understanding of retail media
• Proficient in Excel; familiar with BI/reporting tools
• Understanding of ROAS, attribution and MMM
• Strong communication and cross-functional collaboration skills
• CPG/FMCG or agency experience is a plus

Responsibilities

• Analyze performance across brand, paid social and retail media, connecting activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

Skills

Media analytics

Paid media

Excel

BI tools

KPIs & MMM

Communication

CPG/Agency

Tools

Power BI

Tableau

Looker

Job description

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

What You’ll Do

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

What You’ll Bring

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Strong analytical skills with the ability to turn data into clear business recommendations.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

BIC’s NAM headquarters will be located in Norwalk, Connecticut. Scheduled to open in 2027, the new headquarters is designed to foster a collaborative, flexible, and modern work environment while supporting a hybrid work model.

Compensation & Benefits: The anticipated base salary range for this position is $90,000–$110,000. Actual compensation will be determined based on experience, skills, qualifications, internal equity, and other job-related factors.

This position may also be eligible for an annual bonus. BIC offers a comprehensive benefits package that includes medical, prescription, dental and vision coverage, a 401(k) retirement plan, pension benefits, life and disability insurance, tax-advantaged accounts, voluntary benefits, and well-being resources. Eligibility and benefit offerings may vary based on plan terms and employment status.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.