Media Analytics & Optimization Lead

Bic Corporation; Shelton (CT); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

BIC World seeks a Media Operations & Analytics Manager to turn media data into smarter business decisions across paid, retail, and sales data. You will build a holistic performance view, identify optimization opportunities, and maximize media impact.

You will collaborate with agencies and cross-functional teams to standardize reporting, define KPIs, and inform media investment decisions. Hybrid work model with base salary target.

Qualifications

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and retail media.
• Proven ability to turn data into clear business recommendations.
• Proficiency in Excel and BI/reporting tools (Power BI/Tableau/Looker).
• Knowledge of ROAS, attribution and MMM metrics is a plus.

Responsibilities

• Analyze performance across brand, paid social and retail media and link to sales outcomes.
• Create a full-funnel view of media performance by connecting data sources.
• Collaborate with agencies to enhance reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations.
• Support evolution of media KPIs and measurement approaches (MMM, test-and-learn).
• Work with marketing, sales and agency partners to improve reporting consistency.

Skills

Media analytics

Performance marketing

Media planning

Data-driven insights

Power BI

Excel

Tools

Power BI

Tableau

Looker

Excel

Job description

BIC World seeks a Media Operations & Analytics Manager to turn media data into smarter business decisions across paid, retail, and sales data. You will build a holistic performance view, identify optimization opportunities, and maximize media impact.

You will collaborate with agencies and cross-functional teams to standardize reporting, define KPIs, and inform media investment decisions. Hybrid work model with base salary target.