Media Operations & Analytics Manager

Bic Corporation; Shelton (CT); Ibrido; USD 90.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Competitive benefits

Descrizione del lavoro

BIC World seeks a Media Operations & Analytics Manager to turn media data into smarter business decisions across paid, retail, and sales data. You will build a holistic performance view, identify optimization opportunities, and maximize media impact.

You will collaborate with agencies and cross-functional teams to standardize reporting, define KPIs, and inform media investment decisions. Hybrid work model with base salary target.

Competenze

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and retail media.
• Proven ability to turn data into clear business recommendations.
• Proficiency in Excel and BI/reporting tools (Power BI/Tableau/Looker).
• Knowledge of ROAS, attribution and MMM metrics is a plus.

Mansioni

• Analyze performance across brand, paid social and retail media and link to sales outcomes.
• Create a full-funnel view of media performance by connecting data sources.
• Collaborate with agencies to enhance reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations.
• Support evolution of media KPIs and measurement approaches (MMM, test-and-learn).
• Work with marketing, sales and agency partners to improve reporting consistency.

Conoscenze

Media analytics

Performance marketing

Media planning

Data-driven insights

Power BI

Excel

Strumenti

Power BI

Tableau

Looker

Excel

Descrizione del lavoro

Media Operations & Analytics Manager

Norwalk, USShelton, CT, US, 06484

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Media Operations & Analytics Manager helps turn media data into smarter business decisions. Working across paid media, retail media and sales data, this role will build a holistic view of performance, uncover opportunities for optimization, and help maximize the impact of our media investments.

What You’ll Do

• Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

What You’ll Bring

• 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
• Strong experience analyzing paid media performance and a good understanding of retail media.
• Strong analytical skills with the ability to turn data into clear business recommendations.
• Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
• Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
• Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
• CPG/FMCG or agency experience is a plus.

BIC’s NAM headquarters will be located in Norwalk, Connecticut. Scheduled to open in 2027, the new headquarters is designed to foster a collaborative, flexible, and modern work environment while supporting a hybrid work model.

Compensation & Benefits:

The anticipated base salary range for this position is $90,000–$110,000. Actual compensation will be determined based on experience, skills, qualifications, internal equity, and other job-related factors.

This position may also be eligible for an annual bonus. BIC offers a comprehensive benefits package that includes medical, prescription, dental and vision coverage, a 401(k) retirement plan, pension benefits, life and disability insurance, tax-advantaged accounts, voluntary benefits, and well-being resources. Eligibility and benefit offerings may vary based on plan terms and employment status.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.