Media Analytics & Performance Lead

BIC; Norwalk (CT); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Pension benefits

Life and disability insurance

Job summary

BIC World in Norwalk, Connecticut is recruiting a Media Analytics Specialist to evaluate performance across brand, paid social, and retail media. You will synthesize agency, omnichannel, and internal data to deliver a clear full-funnel view and drive optimization decisions.

The role requires 3–5 years in media analytics and strong Excel/BI proficiency, with a focus on ROAS, attribution, MMM, and cross-functional collaboration. Hybrid work and a competitive benefits package are offered.

Qualifications

• 3–5 years of experience in media analytics/performance marketing
• Strong experience analyzing paid media performance and understanding of retail media
• Proficient in Excel; familiar with BI/reporting tools
• Understanding of ROAS, attribution and MMM
• Strong communication and cross-functional collaboration skills
• CPG/FMCG or agency experience is a plus

Responsibilities

• Analyze performance across brand, paid social and retail media, connecting activity with sales and business outcomes.
• Bring together agency, omnichannel and internal data to create a full-funnel view of media performance.
• Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
• Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
• Support evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
• Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.

Skills

Media analytics

Paid media

Excel

BI tools

KPIs & MMM

Communication

CPG/Agency

Tools

Power BI

Tableau

Looker

Job description

BIC World in Norwalk, Connecticut is recruiting a Media Analytics Specialist to evaluate performance across brand, paid social, and retail media. You will synthesize agency, omnichannel, and internal data to deliver a clear full-funnel view and drive optimization decisions.

The role requires 3–5 years in media analytics and strong Excel/BI proficiency, with a focus on ROAS, attribution, MMM, and cross-functional collaboration. Hybrid work and a competitive benefits package are offered.