Media Analytics Manager: Data Insights & Optimization

Publicis Groupe ANZ; New York (NY); Hybrid; USD 89,000 - 136,000; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption support

Tuition Assistance

Flexible working arrangements

Work Your World

Matching Gifts

Job summary

Razorfish is seeking a highly analytical Analytics Manager to support media analytics and measurement for our clients. This role transforms data into clear, actionable insights that inform campaign optimization and future planning, partnering with media, strategy, and engineering teams to drive business outcomes.

The position isHybrid, requiring four days per week in the office, with emphasis on dashboards, reporting automation, and data architecture while ensuring data accuracy and impactful

Qualifications

• 4–7+ years of experience in media, digital or marketing analytics.
• Strong understanding of paid media metrics and performance drivers.
• Extensive experience translating data into insights and actionable recommendations.
• Strong grasp of media measurement frameworks and performance analysis approaches.
• Some proficiency in web analytics and visualization tools (Adobe Analytics, GA4).
• Experience with data visualization platforms (Looker, Tableau, PowerBI).
• Strong proficiency in SQL and cloud databases (BigQuery preferred).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes
• Support development and execution of measurement frameworks, learning agendas, and testing strategies
• Partner with media teams to identify in-flight optimization opportunities
• Deep dive into media & web analytics platforms to diagnose performance as needed
• Develop dashboards and reports that are intuitive and decision-focused
• Drive reporting automation and data architecture
• Ensure data accuracy, consistency, and quality across outputs
• Lead reporting presentations with insight-driven storytelling

Skills

Media analytics experience

Paid media metrics

Data-to-insights

Media measurement

Web analytics

Data visualization

SQL

Attention to detail

Communication

Tools

Adobe Analytics

GA4

Looker

Tableau

PowerBI

BigQuery

Job description

Razorfish is seeking a highly analytical Analytics Manager to support media analytics and measurement for our clients. This role transforms data into clear, actionable insights that inform campaign optimization and future planning, partnering with media, strategy, and engineering teams to drive business outcomes.

The position isHybrid, requiring four days per week in the office, with emphasis on dashboards, reporting automation, and data architecture while ensuring data accuracy and impactful