Senior Media Analytics & Insights Lead

Razorfish; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

Flexible working arrangements

Work Your World program

Job summary

Razorfish is seeking a highly analytical Senior Analyst to support media analytics across campaigns in New York. You will transform data into clear, actionable insights that inform optimization and future planning, partnering with media, strategy, and analytics teams to ensure accuracy and decision-ready outputs.

You will build dashboards, translate findings into recommendations, and support measurement frameworks while driving faster, smarter media decisions with a focus on data quality and

Qualifications

• 3–5+ years of experience in paid media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (Adobe Analytics, GA4, BigQuery, Looker Studio, CM360). Looker Studio experience preferred.
• Experience with data tools or automation (e.g., Excel, SQL, Google Cloud Platform). SQL proficiency is required.
• Experience with Brand Lift Studies (e.g. Kantar, Cint, DISQO).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• Lead monthly presentations with insight-driven storytelling, not just data reporting.
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Translate data into clear findings and actionable recommendations.
• Support development and execution of measurement frameworks and learning agendas.
• Conduct audience, competitive, and performance analysis to inform strategy.
• Partner with media teams to identify in-flight optimization opportunities.
• Build and maintain dashboards and reports that are intuitive and decision-ready.
• Support data automation and pipeline development (e.g., GCP, BigQuery).
• Ensure data accuracy, consistency, and quality across outputs.

Skills

Analytics experience

Paid media analytics

Data storytelling

Strong communication

Attention to detail

SQL proficiency

Analytical thinking

Tools

BigQuery

Looker Studio

CM360

GA4

Adobe Analytics

SQL

Job description

Razorfish is seeking a highly analytical Senior Analyst to support media analytics across campaigns in New York. You will transform data into clear, actionable insights that inform optimization and future planning, partnering with media, strategy, and analytics teams to ensure accuracy and decision-ready outputs.

You will build dashboards, translate findings into recommendations, and support measurement frameworks while driving faster, smarter media decisions with a focus on data quality and