Senior Media Analytics & Insights Analyst

Publicis Groupe Holdings B.V; Atlanta (GA); On-site; USD 73,000 - 96,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility Support

Pet Adoption Support

Wellness programs

Tuition Assistance

Flexible Time Off

Work Your World Program

Matching Gifts

Job summary

Razorfish is a marketing agency that delivers best-in-class media services. And our cross-functional Data Science & Analytics team plays a critical role in enabling marketing automation, shaping more intelligent strategies, and driving continuous improvement.

We are seeking a highly analytical and detail-oriented Senior Analyst to support media analytics and measurement for a large Razorfish media client. This role is responsible for transforming data into clear, actionable insights that inform

Qualifications

• 3–5+ years of experience in media, digital or marketing analytics.
• Strong understanding of paid media metrics and performance drivers.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Some proficiency in web analytics and visualization tools (e.g., Adobe Analytics, GA4)
• Experience with data visualization platforms (Looker, Tableau, PowerBI)
• Strong proficiency in SQL and cloud databases (BigQuery preferred)
• Strong attention to detail and ability to deliver accurate, high-quality outputs
• Effective communication skills with ability to present insights clearly and concisely

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes
• Support development and execution of measurement frameworks, learning agendas, and testing strategies
• Partner with media teams to identify in-flight optimization opportunities
• Deep dive into media & web analytics platforms to diagnose performance as needed
• Develop dashboards and reports that are intuitive and decision-focused
• Support reporting automation and data architecture
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insight-driven storytelling

Skills

SQL

BigQuery

Adobe Analytics

GA4

Looker

Tableau

PowerBI

Web analytics

Tools

Looker

Tableau

PowerBI

Adobe Analytics

GA4

BigQuery

Job description

Razorfish is a marketing agency that delivers best-in-class media services. And our cross-functional Data Science & Analytics team plays a critical role in enabling marketing automation, shaping more intelligent strategies, and driving continuous improvement.

We are seeking a highly analytical and detail-oriented Senior Analyst to support media analytics and measurement for a large Razorfish media client. This role is responsible for transforming data into clear, actionable insights that inform