Senior Media Analytics & Insights Lead

Publicis Groupe ANZ; Atlanta, Northern (GA, KY); Hybrid; USD 73,000 - 96,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Work Your World program

Professional development

Job summary

Razorfish in the United States is seeking a Senior Analyst to support media analytics and measurement for a major Razorfish client. You will transform data into clear, actionable insights that inform campaign optimization and future planning.

Work with media, strategy, and analytics teams to ensure data accuracy and decision-ready outputs, building dashboards and reports that drive faster, smarter media decisions.

Qualifications

• 3–5+ years of experience in media, digital or marketing analytics.
• Strong understanding of paid media metrics and performance drivers.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Some proficiency in web analytics and visualization tools (e.g., Adobe Analytics, GA4).
• Experience with data visualization platforms (Looker, Tableau, PowerBI).
• Strong proficiency in SQL and cloud databases (BigQuery preferred).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes
• Support development and execution of measurement frameworks, learning agendas, and testing strategies
• Partner with media teams to identify in-flight optimization opportunities
• Deep dive into media & web analytics platforms to diagnose performance as needed
• Develop dashboards and reports that are intuitive and decision-focused
• Support reporting automation and data architecture
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insight-driven storytelling

Skills

Media analytics

Digital marketing metrics

Data storytelling

Web analytics

Data visualization

SQL

BigQuery

Attention to detail

Communication

Tools

Adobe Analytics

GA4

Looker

Tableau

PowerBI

BigQuery

Job description

Razorfish in the United States is seeking a Senior Analyst to support media analytics and measurement for a major Razorfish client. You will transform data into clear, actionable insights that inform campaign optimization and future planning.

Work with media, strategy, and analytics teams to ensure data accuracy and decision-ready outputs, building dashboards and reports that drive faster, smarter media decisions.