Senior Data Analytics & Insights Lead — Media Optimization

Razorfish, Inc.; Atlanta, Northern (GA, KY); Hybrid; USD 73,000 - 96,000; Full time

Benefits offered by this job

Paid family care for 12 weeks+

Adoption, surrogacy & fertility aid

Pet adoption support

Health and wellness reimbursements

Tuition assistance

Flexible time off

Job summary

Razorfish is a marketing agency delivering best-in-class media services. Our cross-functional Data Science & Analytics team enables marketing automation and smarter strategies for a large Razorfish media client.

A highly analytical Senior Analyst supports media analytics and measurement to transform data into clear, actionable insights for campaign optimization and planning. The role partners with media, strategy, and analytics teams to ensure data accuracy, relevant insights, and decision-ready

Qualifications

• 3–5+ years of experience in media, digital or marketing analytics.
• Strong understanding of paid media metrics and performance drivers.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Some proficiency in web analytics and visualization tools (e.g., Adobe Analytics, GA4).
• Experience with data visualization platforms (Looker, Tableau, PowerBI).
• Strong proficiency in SQL and cloud databases (BigQuery preferred).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Distinguish between symptoms and drivers of performance, linking media investment to outcomes
• Support development and execution of measurement frameworks, learning agendas, and testing strategies
• Partner with media teams to identify in-flight optimization opportunities
• Deep dive into media & web analytics platforms to diagnose performance as needed
• Develop dashboards and reports that are intuitive and decision-focused
• Support reporting automation and data architecture
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insight-driven storytelling

Skills

Analytical thinking

Data interpretation

Communication skills

Attention to detail

Problem solving

Tools

SQL

BigQuery

Looker

Tableau

PowerBI

Adobe Analytics

GA4

Job description

Razorfish is a marketing agency delivering best-in-class media services. Our cross-functional Data Science & Analytics team enables marketing automation and smarter strategies for a large Razorfish media client.

A highly analytical Senior Analyst supports media analytics and measurement to transform data into clear, actionable insights for campaign optimization and planning. The role partners with media, strategy, and analytics teams to ensure data accuracy, relevant insights, and decision-ready