Media Analytics Manager — Data-Driven Insights, Hybrid Role

Publicis Groupe; Birmingham, Northern (MI, KY); Hybrid; USD 89,000 - 136,000; Full time

Benefits offered by this job

Paid time off

Flexible Working Arrangements

Work Your World Program

Employee Assistance Program

Tuition Assistance

Family Care support

Adoption / Surrogacy support

Pet adoption support

Job summary

Razorfish is seeking a highly analytical Analytics Manager to support media analytics and measurement for our clients. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and future planning, partnering with media, strategy, and engineering teams.

This hybrid position requires about four days per week in the office in the United States. You will develop dashboards, drive reporting automation, ensure data quality, and present

Qualifications

• 4–7+ years of experience in media, digital or marketing analytics.
• Strong understanding of paid media metrics and performance drivers.
• Extensive experience translating data into insights and actionable recommendations.
• Strong grasp of media measurement frameworks and performance analysis approaches.
• Some proficiency in web analytics and visualization tools (Adobe Analytics, GA4).
• Experience with data visualization platforms (Looker, Tableau, PowerBI).
• Strong proficiency in SQL and cloud databases (BigQuery preferred).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• Apply core media principles to connect media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Support development and execution of measurement frameworks, learning agendas, and testing strategies.
• Partner with media teams to identify in-flight optimization opportunities.
• Deep dive into media & web analytics platforms to diagnose performance as needed.
• Develop dashboards and reports that are intuitive and decision-focused.
• Drive reporting automation and data architecture.
• Ensure data accuracy, consistency, and quality across outputs.
• Lead reporting presentations with insight-driven storytelling.

Skills

Paid media metrics

Insights generation

Media measurement

Web analytics

Data visualization

SQL

Data storytelling

Communication

Tools

Adobe Analytics

GA4

Looker

Tableau

PowerBI

BigQuery

Job description

Razorfish is seeking a highly analytical Analytics Manager to support media analytics and measurement for our clients. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and future planning, partnering with media, strategy, and engineering teams.

This hybrid position requires about four days per week in the office in the United States. You will develop dashboards, drive reporting automation, ensure data quality, and present