Head, Media Analytics & Data Strategy

Publicis Groupe Holdings B.V; Atlanta (GA); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Paid time off

Work from anywhere program

Health and wellness benefits

401k plans

Career development

Job summary

Razorfish is seeking a strategic Associate Director to lead media analytics and measurement, turning data into clear insights that drive optimization and investment decisions. This role partners with Media, Strategy, and Client teams to move analytics beyond reporting and shape growth strategy with scalable measurement.

The position supports the Media AOR partnership for a new retail client, spanning paid media performance reporting and data-sharing processes with measurement partners.

Qualifications

• 7+ years of experience in media analytics or data science in digital media.
• Strong expertise in paid media measurement and performance optimization.
• Ability to translate data into actionable recommendations for business decisions.
• Experience building measurement frameworks and learning agendas.
• Proficient in analytics tools (Adobe Analytics, GA4, Tableau, Looker).
• Experience with data transformation and automation (SQL, GCP, Funnel.io).

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns.
• Translate performance data into actionable insights for optimization.
• Develop measurement frameworks and learning agendas aligned to goals.
• Deliver cross-channel insights to inform strategy.
• Ensure dashboards are polished, intuitive, and decision-ready.
• Mentor team members to elevate output from reporting to insights.

Skills

Media analytics

Data storytelling

Client leadership

Communication

Mentoring

Strategic thinking

Tools

CM360

Meta

Adobe Analytics

GA4

Tableau

Looker

GCP

Funnel.io

Job description

Razorfish is seeking a strategic Associate Director to lead media analytics and measurement, turning data into clear insights that drive optimization and investment decisions. This role partners with Media, Strategy, and Client teams to move analytics beyond reporting and shape growth strategy with scalable measurement.

The position supports the Media AOR partnership for a new retail client, spanning paid media performance reporting and data-sharing processes with measurement partners.