Director, Media Analytics & Insights

Publicis Groupe ANZ; Birmingham, Northern (MI, KY); Hybrid; USD 112,000 - 161,000; Full time

Benefits offered by this job

Paid Family Care

Adoption Support

Pet Adoption Support

Employee Assistance Programs

Tuition Assistance

Flexible time off

Work Your World

Matching Gifts

Diversity & Inclusion Programs

Job summary

Razorfish in the United States is seeking an Associate Director of media analytics to turn data into actionable insights that guide campaign optimization and future planning. You will partner with Media, Strategy, and Client teams to move analytics from reporting to strategic growth, while advancing automation and scalable measurement frameworks.

This role supports Razorfish's Media AOR partnership for a new retail client, spanning paid media performance reporting and data-sharing with partners.

Qualifications

• 7+ years of experience in media analytics, marketing analytics, or data science.
• Strong expertise in paid media measurement and performance optimization.
• Ability to translate data into clear, actionable recommendations for business decisions.
• Experience developing measurement frameworks and learning agendas.
• Advanced proficiency with analytics & visualization tools (Adobe Analytics, GA4, Tableau/Looker).
• Experience with data transformation, automation, and pipeline tools (SQL, GCP, Funnel.io).
• Strong communication and storytelling for senior client discussions.

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns.
• Translate performance data into actionable insights that drive optimization.
• Develop measurement frameworks and learning agendas aligned to goals.
• Deliver audience, competitive, and cross-channel insights to inform strategy.
• Ensure dashboards and outputs are polished, intuitive, and decision-ready.
• Mentor team members to elevate work from reporting to insight generation.

Skills

Media analytics

Data visualization

Strategic thinking

Client leadership

Storytelling

Tools

CM360

Meta

Adobe Analytics

GA4

Tableau/Looker

GCP

Funnel.io

Job description

Razorfish in the United States is seeking an Associate Director of media analytics to turn data into actionable insights that guide campaign optimization and future planning. You will partner with Media, Strategy, and Client teams to move analytics from reporting to strategic growth, while advancing automation and scalable measurement frameworks.

This role supports Razorfish's Media AOR partnership for a new retail client, spanning paid media performance reporting and data-sharing with partners.