Media Analytics Manager: Data-Driven Insights Lead

Razorfish, Inc.; New York (NY); Hybrid; USD 89,000 - 136,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption assistance

Employee Assistance Programs

Tuition Assistance

Flexible PTO

Matching Gifts

Flexible working arrangements

Work Your World program

Employee Resource Groups

Job summary

Razorfish is seeking a highly analytical Analytics Manager to support media analytics and measurement for client campaigns. The role focuses on transforming data into clear, actionable insights that drive optimization and future planning.

The Manager collaborates with media, strategy, and engineering teams to extract insights that improve business outcomes, with a hybrid schedule requiring 4 days in the office on average.

Qualifications

• 4-7+ years of experience in media, digital or marketing analytics.
• Strong understanding of paid media metrics and performance drivers.
• Experience translating data into insights and actionable recommendations.
• Strong grasp of media measurement frameworks and performance analysis approaches.
• Some proficiency in web analytics and visualization tools (Adobe Analytics, GA4).
• Experience with data visualization platforms (Looker, Tableau, PowerBI).
• Strong proficiency in SQL and cloud databases (BigQuery preferred).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Support development and execution of measurement frameworks, learning agendas, and testing strategies.
• Partner with media teams to identify in-flight optimization opportunities.
• Deep dive into media & web analytics platforms to diagnose performance as needed.
• Develop dashboards and reports that are intuitive and decision-focused.
• Drive reporting automation and data architecture.
• Ensure data accuracy, consistency, and quality across outputs.
• Lead reporting presentations with insight-driven storytelling.

Skills

Media analytics

Data visualization

SQL

BigQuery

Adobe Analytics

GA4

Looker

Tableau

PowerBI

Communication

Tools

SQL

BigQuery

Job description

Razorfish is seeking a highly analytical Analytics Manager to support media analytics and measurement for client campaigns. The role focuses on transforming data into clear, actionable insights that drive optimization and future planning.

The Manager collaborates with media, strategy, and engineering teams to extract insights that improve business outcomes, with a hybrid schedule requiring 4 days in the office on average.