Senior Data Analytics & Insights Lead

Razorfish, Inc.; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Wellness benefits

Tuition assistance

Paid time off

Job summary

Razorfish, Inc. in the United States is seeking a Senior Analyst to support media analytics and measurement across campaigns.

You will transform data into clear, actionable insights to inform campaign optimization and future planning, partnering with media, strategy, and analytics teams for accurate outputs. Lead insights-driven storytelling in monthly presentations, connect media investment to business outcomes, and contribute to measurement frameworks and dashboards that drive faster, smarter

Qualifications

• 3–5+ years of experience in paid media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (Adobe Analytics, GA4, BigQuery, Looker Studio, CM360). Looker Studio experience preferred.
• Experience with data tools or automation (e.g., Excel, SQL, Google Cloud Platform). SQL proficiency is required.
• Experience with Brand Lift Studies (e.g. Kantar, Cint, DISQO).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• Lead monthly presentations with insight-driven storytelling, not just data reporting.
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Translate data into clear findings and actionable recommendations.
• Support development and execution of measurement frameworks and learning agendas.
• Conduct audience, competitive, and performance analysis to inform strategy.
• Partner with media teams to identify in-flight optimization opportunities.
• Build and maintain dashboards and reports that are intuitive and decision-ready.
• Support data automation and pipeline development (e.g., GCP, BigQuery).
• Ensure data accuracy, consistency, and quality across outputs.

Skills

Paid media analytics

GA4

Adobe Analytics

BigQuery

Looker Studio

CM360

SQL

Data visualization

Communication

Tools

Adobe Analytics

GA4

BigQuery

Looker Studio

CM360

Excel

SQL

Job description

Razorfish, Inc. in the United States is seeking a Senior Analyst to support media analytics and measurement across campaigns.

You will transform data into clear, actionable insights to inform campaign optimization and future planning, partnering with media, strategy, and analytics teams for accurate outputs. Lead insights-driven storytelling in monthly presentations, connect media investment to business outcomes, and contribute to measurement frameworks and dashboards that drive faster, smarter