Marketing Operations Lead: Marketo & AI-Driven Campaigns

Onetrust-; Atlanta (GA); Hybrid; USD 113,000 - 169,000; Full time

Job summary

OneTrust is seeking a curious, collaborative Manager to join Marketing Operations. You’ll manage Marketo, optimize lead management, and design solutions across our martech stack.

Collaborate with Marketing, Sales, and related teams, applying AI and automation to improve campaigns, data quality, and measurement. This role requires MCE Marketo certification, 5+ years in Marketing Operations, and a strong Salesforce integration background; hybrid office-first environment.

Qualifications

• MCE certification or comparable Marketo expertise required.
• 5+ years in Marketing Operations, Revenue Operations, or related roles.
• Experience with AI-enabled marketing technologies and automation.
• Strong Salesforce integration understanding with marketing systems.
• Bachelor’s degree or equivalent work experience.

Responsibilities

• Manage day-to-day Marketo operations, troubleshooting, and design.
• Lead management: scoring, enrichment, lifecycle routing and optimization.
• Design connected marketing tech solutions with minimal downstream impact.
• Partner with stakeholders to ensure campaigns are built using best practices.
• Explore AI features and automation to improve efficiency and results.
• Evaluate and optimize martech tools for scalability and governance.
• Troubleshoot Marketo and marketing stack issues; support consent strategies.

Skills

Marketo expertise

Lead management

AI & automation

Campaign design

System design

Troubleshooting

Consent strategies

Salesforce integration

Education

Bachelor’s degree or equivalent relevant work experience

Tools

6sense

Qualified

LeanData

Salesloft

Job description

OneTrust is seeking a curious, collaborative Manager to join Marketing Operations. You’ll manage Marketo, optimize lead management, and design solutions across our martech stack.

Collaborate with Marketing, Sales, and related teams, applying AI and automation to improve campaigns, data quality, and measurement. This role requires MCE Marketo certification, 5+ years in Marketing Operations, and a strong Salesforce integration background; hybrid office-first environment.