MarTech Strategy Lead | HubSpot & AI

Goodwill Industries Of Central Texas; Austin (TX); On-site; USD 78,000 - 85,000; Full time

Job summary

Goodwill Central Texas seeks a Senior Manager, Marketing Technology to lead HubSpot administration, data governance, and cross-unit automation. You will optimize the mar-tech stack and coordinate with IT and vendors to drive efficiencies.

The role requires strong hubspot expertise, data-driven decision making, and experience with AI-enabled marketing workflows in a multi-brand environment. On-site in Austin, TX.

Qualifications

• Bachelor’s degree required.
• 5-8+ years of experience with enterprise technology solutions, systems management, and data reporting.
• HubSpot experience required.
• Experience with workflow management platforms required.
• Experience with Microsoft Office required.
• Experience with email marketing platform administration required.
• Experience with digital advertising platform administration required.
• Experience with AI tools, Adobe Creative Cloud, and other mar tech stack tools required.
• Experience with a large, multi-brand organization preferred.
• Proven ability to lead process improvements and organizational change.
• Strong judgment, professionalism, adaptability and problem-solving.

Responsibilities

• Serves as admin and SME for HubSpot across business units.
• Translates requirements into HubSpot workflows, forms, and lifecycle stages.
• Develops user journeys for prospects, leads, and contacts.
• Builds automated workflows and drip campaigns for marketing initiatives.
• Maintains data structures and governance for HubSpot.
• Oversees HubSpot integrations with other systems.
• Monitors data quality and usability.
• Manages users, subscriptions, and access controls.
• Oversees mar-tech ecosystem configuration and optimization.
• Leads training and change-management for marketing tech adoption.

Skills

HubSpot experience

Workflow automation

Marketing technology

Data hygiene and reporting

Change management

AI tools & Adobe Creative Cloud

Microsoft Office

Email marketing administration

Cross-functional collaboration

Education

Bachelor’s degree

Tools

HubSpot

Adobe Creative Cloud

AI tools

Job description

Goodwill Central Texas seeks a Senior Manager, Marketing Technology to lead HubSpot administration, data governance, and cross-unit automation. You will optimize the mar-tech stack and coordinate with IT and vendors to drive efficiencies.

The role requires strong hubspot expertise, data-driven decision making, and experience with AI-enabled marketing workflows in a multi-brand environment. On-site in Austin, TX.