MarTech Growth Lead: Analytics, Tracking & Attribution

Crypto.com; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

401(k) plan with employer match

Health, dental, vision, and life/dis/…

Work Flexibility Adoption. Hybrid set‑

Job summary

Crypto.com is seeking a MarTech analytics lead to own the tracking architecture across GA4, GTM, AppsFlyer and Firebase, and to partner with engineering for data-layer requirements and SDK integrations.

You'll drive advanced measurement, MMM/MTA/Incrementality, and collaborate with Data Science to proxy insights that optimize CAC, LTV, and channel mix. The role also focuses on building scalable BI dashboards in Tableau and enabling automated reporting in a fast-paced growth environment.

Qualifications

• 4+ years in MarTech tracking and growth analytics.
• Experience with Crypto/FinTech is a strong plus.
• Deep hands-on GA4 and GTM; define Data Layer requirements.
• Experience solving platform-specific tracking challenges and postbacks.
• Familiarity with AppsFlyer/Firebase mobile tracking and S2S events.
• Knowledge of privacy-centric tracking and consent routing.

Responsibilities

• Own end-to-end web and app tracking architecture across GA4, GTM, AppsFlyer and Firebase.
• Audit tracking stack to resolve data gaps, latency, and discrepancies; implement automated QA.
• Collaborate with Data Science, Eng and UA to build attribution models (MMM, MTA, CAC, LTV).
• Develop advanced BI dashboards in Tableau; enable AI automation for reporting.

Skills

GA4 & GTM

AppsFlyer & Firebase

SQL

Databricks

Tableau

Data Layer architecture

S2S events

Privacy-focused tracking

Education

Bachelor's degree in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or related field

Tools

GA4

GTM

AppsFlyer

Firebase

Databricks

Tableau

Braze

Segment

AEM

Meta CAPI

SKAdNetwork

Google Consent Mode

Job description

Crypto.com is seeking a MarTech analytics lead to own the tracking architecture across GA4, GTM, AppsFlyer and Firebase, and to partner with engineering for data-layer requirements and SDK integrations.

You'll drive advanced measurement, MMM/MTA/Incrementality, and collaborate with Data Science to proxy insights that optimize CAC, LTV, and channel mix. The role also focuses on building scalable BI dashboards in Tableau and enabling automated reporting in a fast-paced growth environment.