Marketing Analytics Lead: Drive Data-Driven GTM Insights

impact.com; Columbus (OH); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

Office-only catered lunch and coffee

Flexible spending accounts and 401(k)

Flexible Working/Responsible PTO

Mental health support and therapy

Restricted Stock Units (RSUs)

Learning resources (Coursera)

Parental leave policy

Home office stipend and internet(!)

Job summary

impact.com is seeking a Marketing Analytics Manager to scale our marketing analytics portfolio. You will own core reporting used by GTM teams to inform multimillion-dollar investments, working with a modern cloud stack (BigQuery, dbt, Looker) and cross-functional stakeholders.

This senior IC role emphasizes delivering high-impact analyses, building scalable reports, and driving data-driven decisions across marketing and sales teams.

Qualifications

• 5+ years of business analytics experience in software or information business.
• Strong SQL and Python skills to perform end-to-end analysis.
• Track record designing dashboards and reports used for decision-making.
• Ability to explain analyses clearly to non-technical stakeholders.
• Comfort owning a workstream end-to-end with light oversight.

Responsibilities

• Own the weekly, monthly, and quarterly business reviews for marketing and sales.
• Translate business questions into analyses and deliver actionable insights.
• Partner with engineers to automate recurring reporting into useful tools.
• Collaborate with marketing, sales, finance, product, and customer success to scope needs.
• Contribute to data collection and modeling discussions across the organization.

Skills

5+ years of analytics experience

SQL

Python

Dashboard design

End-to-end workstream ownership

Tools

Looker

dbt

Databricks

Python

Job description

impact.com is seeking a Marketing Analytics Manager to scale our marketing analytics portfolio. You will own core reporting used by GTM teams to inform multimillion-dollar investments, working with a modern cloud stack (BigQuery, dbt, Looker) and cross-functional stakeholders.

This senior IC role emphasizes delivering high-impact analyses, building scalable reports, and driving data-driven decisions across marketing and sales teams.