MarTech Manager: Data, DCO & GA4 Expert

Hearts & Science; Dallas (TX); Hybrid; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science, an Omnicom agency in Dallas, seeks a MarTech Manager to lead marketing technology strategy and implementation for major client programs. You will audit stacks, architect privacy-resilient tracking, and enable advanced personalization across diverse LOBs.

You will collaborate with creative and media teams to ensure data-driven decisioning, optimize attribution, and guide technical solutions for brand stakeholders in a fast-paced agency environment.

Qualifications

• CDP operations across enterprise CDPs like Adobe, Tealium, ActionIQ
• Server-side tagging architectures and GA4 BigQuery configurations
• Expert-level knowledge of ad servers and dynamic engines
• Strong cross-domain tracking and data-layer design
• Extensive agency experience in digital media or programmatic environments
• Excellent client-facing communication and executive presence

Responsibilities

• Audit client tech stacks and design tracking blueprints
• Lead marketing tech strategy and implementation for multi-LOB campaigns
• Troubleshoot tracking and attribution challenges across platforms
• Collaborate with creative and programmatic teams for seamless data flow

Skills

CDP Operations

CAPI Specialists

Agency Ad Tech Ecosystem

Enterprise GTM & GA4

Agency Background

Client-Facing Presence

Velocity & Agility

GTM

GA4

BigQuery

Tools

GTM

GA4

BigQuery

Job description

Hearts & Science, an Omnicom agency in Dallas, seeks a MarTech Manager to lead marketing technology strategy and implementation for major client programs. You will audit stacks, architect privacy-resilient tracking, and enable advanced personalization across diverse LOBs.

You will collaborate with creative and media teams to ensure data-driven decisioning, optimize attribution, and guide technical solutions for brand stakeholders in a fast-paced agency environment.