Director of MarTech & Growth Analytics (Remote)

Step; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

Health insurance

Dental and vision insurance

Life insurance

401(k) with company match

Generous vacation + paid holidays

Parental leave (12 weeks)

Job summary

Step is seeking a Director, Marketing Technology to own and operate the marketing tech stack, from data pipelines to vendor integrations. You will bridge Marketing, Product, and Engineering, starting as an IC with growth into leading a TPM team as the function scales.

The role emphasizes hands-on work with Segment, AppsFlyer, Braze, and GA4, with a focus on attribution, data modeling, and automated insights to drive growth.

Qualifications

• 7+ years across software engineering, data engineering, or marketing technology, with hands-on engineering.
• Experience owning a modern martech stack (CDP/MMP, lifecycle platforms) at a consumer company.
• Strong SQL and Python/JavaScript proficiency; comfortable with APIs and cloud warehouses.
• Deep understanding of mobile/web attribution, SKAdNetwork, postbacks, deduplication, incrementality.
• Clear communicator bridging marketing, engineering, and executives.

Responsibilities

• Own the martech architecture, roadmap, and day-to-day operations of Step's stack (CDP, MMP, analytics).
• Manage marketing technology partners (Segment, AppsFlyer, Braze, Funnel) including evaluation and renewals.
• Configure integrations with paid channels (Meta, Google, TikTok) and server-side events.
• Own attribution and mobile measurement configurations and report with channel-level quality.
• Partner on GA4 implementation for taxonomy, funnels, and custom reporting.
• Build pipelines and data models powering marketing reporting and audience definitions.
• Develop self-serve analytics tools, dashboards, and automations for marketers.

Skills

Strong SQL

Python

JavaScript

APIs

Data engineering

Education

Bachelor's degree

Tools

Segment

AppsFlyer

Braze

Funnel

GA4

Job description

Step is seeking a Director, Marketing Technology to own and operate the marketing tech stack, from data pipelines to vendor integrations. You will bridge Marketing, Product, and Engineering, starting as an IC with growth into leading a TPM team as the function scales.

The role emphasizes hands-on work with Segment, AppsFlyer, Braze, and GA4, with a focus on attribution, data modeling, and automated insights to drive growth.