Marketing Analytics Lead for Growth & GTM Insights

Impact Brands

United States

Remote

USD 80,000 - 100,000

Full time

8 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

RSUs

401(k)

Flexible PTO

Coursera learning benefit

Parental leave

Home office stipend

Job summary

impact.com is seeking an Analytics Manager to scale our marketing analytics function. You will own core reporting used by GTM teams to shape multimillion-dollar investments, working with a modern cloud stack (BigQuery, dbt, Looker) and close collaboration with Marketing, Sales, Finance and Product.

You'll translate business questions into analyses, design dashboards, and deliver actionable insights that drive decisions.

Qualifications

5+ years of business analytics experience in software or information businesses.
Strong SQL and working proficiency with Python for end-to-end analysis.
Track record of designing dashboards and reports that drive decisions.
Ability to explain analyses or technical concepts to non-technical colleagues to drive action.
Comfortable owning a workstream end-to-end with light oversight.

Responsibilities

Own weekly, monthly, and quarterly business reviews used by marketing and sales leaders.
Translate vague business questions into analyses and manage delivery efficiently.
Partner with engineers to move recurring reports into useful decision-driving tools.
Collaborate with marketing, sales, finance, product, and customer success to scope needs and design a delivery plan.
Contribute to data collection and modeling conversations where marketing intersects with the data model.