Senior Growth MarTech Architect (Hybrid, Flexible Hours)

Wwshemi; United States; Hybrid; USD 130,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

401(k) plan with employer match

Health insurance

Hybrid set-up

Internal mobility program

Job summary

Crypto.com is seeking a Growth Analytics & MarTech Specialist to own end-to-end tracking architecture across web and mobile platforms. You’ll define Data Layer requirements, integrate with GA4, GTM, AppsFlyer, and Firebase, and partner with engineering to ensure precise signal routing to ad platforms.

You will lead advanced measurement methods (MMM/MTA), drive incrementality tests, and deliver actionable insights through Tableau dashboards, while ensuring privacy-compliant tracking and robust

Qualifications

• Bachelor’s degree (or higher) in a quantitative field.
• 4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis.
• Deep, hands-on proficiency with GA4 and GTM, with ability to define Data Layer requirements and route ad tracking signals.
• Deep expertise in ad platform signals and mechanics; hands-on experience with Meta CAPI, AEM, Google conversion signals, and postbacks.
• Deep expertise in mobile app tracking with AppsFlyer and Firebase; standardizing event taxonomies and overseeing SDK/S2S integrations.
• Understanding of MMM, MTA, incrementality testing, and growth metrics including CAC, LTV, and cohorts.
• Experience with CDP/CRM tools (Segment, Braze) and privacy-centric tracking (Google Consent Mode, SKAdNetwork).
• Advanced SQL, Databricks, and Tableau for data analysis and dashboarding.
• Excellent communication; translating marketing and business needs into engineering tickets.
• Strong organizational skills and documentation practices.

Responsibilities

• Own end-to-end MarTech tracking architecture across GA4 and GTM; define Data Layer requirements and route signals to ad platforms.
• Lead mobile app tracking with AppsFlyer and Firebase; standardize event taxonomy and oversee SDK/S2S integrations.
• Own ad platform signal optimization; troubleshoot platform-specific signal loss and enrich tracking signals for campaigns.
• Audit tracking and reporting stack; implement automated QA and privacy-conscious tracking governance.
• Support attribution solutions (MMM, MTA) and incremental testing to measure true ROI.
• Collaborate with Data Engineering on data pipelines; ensure clean, structured growth data for analyses.
• Build dashboards in Tableau; integrate AI automation to streamline reporting for leadership.
• Translate marketing use cases into precise technical requirements and project tickets.
• Create and maintain internal docs on tracking architecture, taxonomies, and data schemas.

Skills

Advanced SQL

Data analytics

Communication

Project management

Growth analytics

Education

Bachelor's degree in a quantitative field

Tools

GA4

GTM

AppsFlyer

Firebase

Databricks

Tableau

Braze

Segment

SKAdNetwork

Job description

Crypto.com is seeking a Growth Analytics & MarTech Specialist to own end-to-end tracking architecture across web and mobile platforms. You’ll define Data Layer requirements, integrate with GA4, GTM, AppsFlyer, and Firebase, and partner with engineering to ensure precise signal routing to ad platforms.

You will lead advanced measurement methods (MMM/MTA), drive incrementality tests, and deliver actionable insights through Tableau dashboards, while ensuring privacy-compliant tracking and robust