MarTech Lead: Growth Data & Automation Architect

Mercury; San Francisco (CA); On-site; USD 158,000 - 198,000; Full time

Job summary

Mercury is seeking a Marketing Technology Lead in the San Francisco Bay Area to own the marketing technology roadmap, improve data reliability, and support scalable growth. You’ll work with Growth Marketing, Data, SEO, and Engineering to connect tools and platforms that help campaigns learn and adapt.

You’ll manage GA4, data pipelines with Segment and Polytomic, and integrations via APIs and webhooks. Strong SQL, post-launch monitoring, and clear communication are essential to translate marketer

Qualifications

• Experience owning marketing tech or related systems with the ability to independently prioritize across acquisition and lifecycle marketing.
• Strong SQL skills and hands-on experience building integrations with APIs, webhooks, and cloud data warehouses.
• Hands-on experience administering GA4 and maintaining advertising conversion integrations, including browser- and server-side tracking.
• Track record of operating systems after launch: monitor, recover, and prevent recurrence.
• Clear communication and sound judgment; translate marketing goals into technical requirements and explain decisions clearly.

Responsibilities

• Own the marketing technology roadmap with Growth Marketing leaders, prioritizing work that improves data reliability, customer experience, and the ability to launch and learn.
• Build and maintain marketing data pipelines using Segment and Polytomic; make Snowflake attributes and audiences usable in marketing platforms.
• Own GA4 administration and ongoing improvements, including event configuration, dimensions, connections, and reporting setup.
• Build and maintain marketing tracking and advertising conversion integrations, including tagging, cross-domain measurement, and browser- and server-side tracking.
• Collaborate with Data to implement measurement definitions and attribution settings across platforms (GA4, Rockerbox).
• Build, test, deploy, and maintain marketing integrations and automations using APIs and custom code, releasing within a defined scope.
• Maintain website forms, marketing tags, and experimentation tools; coordinate with SEO and Web Engineering on automation and structured data checks.
• Monitor integrations and resolve failures; ensure testing, alerting, and recovery practices are in place.
• Keep platforms well maintained through configuration, access control, vendor coordination, and documentation.

Skills

Marketing tech ownership

SQL

APIs & Webhooks

GA4 administration

Post-launch operations

Communication

Tools

Snowflake

Segment

Polytomic

Customer.io

Salesforce

Rockerbox

GA4

Dato

Job description

Mercury is seeking a Marketing Technology Lead in the San Francisco Bay Area to own the marketing technology roadmap, improve data reliability, and support scalable growth. You’ll work with Growth Marketing, Data, SEO, and Engineering to connect tools and platforms that help campaigns learn and adapt.

You’ll manage GA4, data pipelines with Segment and Polytomic, and integrations via APIs and webhooks. Strong SQL, post-launch monitoring, and clear communication are essential to translate marketer