MarTech Architect & Growth Lead
Berkshire Hathaway Specialty Insurance Company
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Benefits offered by this job
Job summary
Berkshire Hathaway Specialty Insurance Company in Boston, MA seeks a Senior Manager, Marketing Technology to own the shared marketing tech and data ecosystem across Berxi and BHTP. You will drive strategy, architecture, governance, and adoption of tools like Segment, MoEngage, GA4, and Power BI, partnering with Marketing and Engineering to transform data into actionable insights.
The role sits at the intersection of marketing, data, and technology, coordinating with Product, Analytics, Security,
Qualifications
- 8+ years of experience in marketing technology, marketing operations, or data.
- Experience owning and evolving a marketing tech ecosystem with governance.
- Hands-on with customer data platforms like Twilio Segment, RudderStack, or mParticle.
Responsibilities
- Own the marketing technology strategy, architecture and roadmap.
- Lead MarTech ecosystem ownership including Segment and MoEngage.
- Drive AI adoption across marketing workflows and programs.
- Ensure data quality, identity, event tracking, and segmentation standards.
- Partner with cross-functional teams for trusted data and analytics.
- Set standards for audiences, campaigns, personalization, and reporting.
Skills
Tools
Job description
Berkshire Hathaway Specialty Insurance Company in Boston, MA seeks a Senior Manager, Marketing Technology to own the shared marketing tech and data ecosystem across Berxi and BHTP. You will drive strategy, architecture, governance, and adoption of tools like Segment, MoEngage, GA4, and Power BI, partnering with Marketing and Engineering to transform data into actionable insights.
The role sits at the intersection of marketing, data, and technology, coordinating with Product, Analytics, Security,
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