MarTech Lead – AI-Driven Marketing Ops

Highmark Health; Salem (OR); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health in the United States seeks a dynamic MarTech leader to advance the marketing technology stack and drive AI integration across campaigns. You will manage roadmaps, vendor relationships, and collaboration with IT, data analytics, and procurement to optimize budgets and resources.

The role reports to the Director of MarTech and Operations and emphasizes accountable execution, continuous improvement, and enterprise alignment within Marketing & Experience.

Qualifications

• 5+ years in MarTech including CRM, CDP, analytics and targeting.
• 5+ years optimizing marketing operations and processes.
• 5+ years data architecture (lake/warehouse) and ETL familiarity.
• 5+ years integrating MarTech with middleware (e.g., Mulesoft, Apache).
• 3+ years defining product roadmaps from business needs.

Responsibilities

• Lead advancement of the marketing tech stack and AI integration.
• Oversee budgeting, forecasting, and resource allocation for marketing.
• Develop training and change management for MarTech adoption.
• Participate in cross-functional enterprise alignment and planning.
• Manage vendor relationships and platform roadmaps.

Skills

MarTech leadership

CRM & Analytics

AI integration

Cross-functional collaboration

Budget management

Vendor management

Data architecture familiarity

Education

Bachelor's degree in marketing/business/tech management

Masters degree (preferred)

Tools

CRM

Mulesoft

ETL tools

ERP

Job description

Highmark Health in the United States seeks a dynamic MarTech leader to advance the marketing technology stack and drive AI integration across campaigns. You will manage roadmaps, vendor relationships, and collaboration with IT, data analytics, and procurement to optimize budgets and resources.

The role reports to the Director of MarTech and Operations and emphasizes accountable execution, continuous improvement, and enterprise alignment within Marketing & Experience.