Global Marketing Tech Leader (Hybrid) — AI & Growth Tools

1000 Bentley Systems, Incorporated; Philadelphia (Philadelphia County); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Salary package

Bentley Impact Day

Recognition programs

Inclusion & wellbeing

Global impact stories

Job summary

Bentley Systems is seeking a strategic and technically proficient Senior Manager, Global Marketing Technology to lead the strategy, governance, and evolution of our global marketing tech ecosystem. This role partners with Marketing, IT, Security, Legal, and Data to deliver measurable business value.

You will define a long-term roadmap, oversee system integrations, manage the Marketing Operations team, and drive AI-enabled improvements across planning, execution, and measurement in a hybrid U.S.

Qualifications

• Experience building an enterprise marketing technology roadmap across geographies.
• Strong knowledge of marketing automation, CRM, analytics, and content management.
• Hands-on with Salesforce and Marketo.

Responsibilities

• Define and lead the global marketing technology strategy and multi-year roadmap.
• Govern and optimize the marketing tech ecosystem including access and performance.
• Oversee data flow across marketing, sales, CS, product, and analytics with privacy compliance.
• Lead Marketing Operations team and establish service standards.
• Manage vendor evaluations and build-versus-buy assessments.
• Partner with Marketing to define AI strategy and opportunities.
• Establish governance for AI, data quality, and cost management.
• Translate business requirements into actionable tech solutions with IT and Legal.
• Set KPIs for platforms: reliability, adoption, data quality, ROI.
• Drive global platform adoption via training and documentation.

Skills

Marketing technology

Strategy development

Governance

Cross-functional leadership

AI strategy

Data governance

Security compliance

Education

Bachelor's degree

Tools

Salesforce

Marketo

Job description

Bentley Systems is seeking a strategic and technically proficient Senior Manager, Global Marketing Technology to lead the strategy, governance, and evolution of our global marketing tech ecosystem. This role partners with Marketing, IT, Security, Legal, and Data to deliver measurable business value.

You will define a long-term roadmap, oversee system integrations, manage the Marketing Operations team, and drive AI-enabled improvements across planning, execution, and measurement in a hybrid U.S.