Senior MarTech Architect — Data, CDP & Activation

MathWorks; Natick (MA); Hybrid; USD 145,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

MathWorks in the United States is seeking a Senior/Principal Marketing Technology Architect to lead the solution architecture and enablement of core marketing platforms, including marketing automation and CDP, with downstream integrations. The role partners with Data Engineering and Analytics to ensure scalable, governed data movement.

You will own complex integrations, define data standards, and influence marketing technology roadmaps, balancing speed, quality, and long-term maintainability

Qualifications

• Bachelor's degree required with 10+ years of professional experience.
• Experience leading MarTech architecture, data integration, and platform governance.
• Proficiency in marketing automation platforms and CDP concepts.

Responsibilities

• Lead architecture, implementation, and optimization of core marketing platforms (marketing automation, CDP, downstream integrations).
• Co-design and maintain end-to-end data flows connecting website activity, tagging, CDP processing, and activation.
• Define and enforce data standards (naming, country codes, segmentation) and ensure data quality risk mitigation.
• Own complex integrations between marketing platforms and data sources with governance.
• Partner with Data Engineering and Analytics for UAT, lineage validation, and production readiness.
• Support audience design, segmentation logic, and activation enablement with cross-functional teams.
• Produce clear documentation and translate technical details for non-technical stakeholders.
• Influence metrics, technology direction, and platform governance across Marketing Ops, Analytics, and Product.

Skills

Marketing automation

CDP & identity resolution

SQL

Data modeling

Integration patterns

UAT & production validation

Cross-functional collaboration

Education

Bachelor's degree

Tools

Eloqua

CDP platforms

SQL

Job description

MathWorks in the United States is seeking a Senior/Principal Marketing Technology Architect to lead the solution architecture and enablement of core marketing platforms, including marketing automation and CDP, with downstream integrations. The role partners with Data Engineering and Analytics to ensure scalable, governed data movement.

You will own complex integrations, define data standards, and influence marketing technology roadmaps, balancing speed, quality, and long-term maintainability