MarTech Manager: Strategy, Adoption & Analytics

Husch Blackwell LLP; Omaha (NE); Hybrid; USD 90,000 - 170,000; Full time

Benefits offered by this job

Medical and dental coverage

Paid time off

Hybrid or remote option

Professional development opportunities

Job summary

Husch Blackwell LLP is seeking a Marketing Technology Manager to oversee administration, optimization, and adoption of the firm’s MarTech stack across CRM, website, and analytics. You will work with Marketing, IT, and Business Development to ensure tools meet business needs and user needs.

The role emphasizes system administration, reporting, and continuous improvement, with leadership of a team of admins and data stewards, and collaboration with Knowledge Management and BD teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field.
• 5+ years of experience supporting marketing technology, CRM, digital marketing, business development technology, or marketing operations.
• Experience administering CRM, email marketing, website, or related business development technologies.
• Strong project coordination and organizational skills.
• Experience managing multiple priorities and deadlines simultaneously.
• Excellent analytical, problem-solving, and troubleshooting skills.
• Strong written and verbal communication skills.
• Ability to work effectively with attorneys, business professionals, vendors, and technical teams.

Responsibilities

• Administer and support the firm’s MarTech stack.
• Manage day-to-day system maintenance, configuration, troubleshooting and testing.
• Coordinate upgrades, enhancements, integrations, and vendor-supported improvements.
• Monitor platform performance and identify opportunities to improve usability and efficiency.
• Maintain system documentation, procedures, and training materials.
• Supervise and provide day-to-day direction to a team of marketing technology administrators and data stewards/specialists.
• Support administration and optimization of CRM and experience management platforms, including InterAction, Foundation, or similar systems.
• Develop standard reports, dashboards, and analytics that support marketing and business development activities.
• Collaborate with Business Development and Knowledge Management teams to improve data accuracy, consistency, and accessibility.
• Respond to user questions and troubleshoot system-related issues.
• Support administration of the firm’s website, CMS, and related digital marketing technologies.
• Coordinate website updates, content publishing requests, and new page development with marketing stakeholders.
• Monitor website analytics and prepare performance reports.
• Support SEO initiatives, accessibility improvements, and user experience enhancements.
• Assist with annual website reviews and ongoing digital optimization efforts.
• Manage mailing lists, audience segmentation, templates, workflows, and email triggers/automations.
• Support execution of client alerts, newsletters, event invitations, webinars, surveys, and other email marketing initiatives as needed.
• Develop and maintain recurring reports and dashboards using available analytics and reporting tools.
• Analyze technology usage, website performance, and other marketing metrics.
• Translate data into actionable recommendations for marketing and business development teams.
• Assist leadership with reporting requests and measurement initiatives.
• Support data-driven decision making across marketing programs and campaigns.
• Participate in implementation of new marketing technology tools and system enhancements.
• Assist with requirements gathering, testing, QA, training, and launch activities.
• Provide end-user support and guidance for attorneys and business professionals.
• Create training materials, knowledge base articles, and quick-reference guides.
• Promote adoption of new tools and features through ongoing communication and education.
• Support evaluation, testing, and implementation of firm-approved AI-enabled marketing technologies.
• Identify opportunities to improve efficiency through automation and technology enhancements.
• Stay informed on emerging marketing technology trends and recommend practical applications where appropriate.
• Assist with user training and adoption of approved AI tools and capabilities.
• Support adherence to firm policies and applicable regulations related to marketing technology, communications, and data management.
• Help maintain data integrity and quality across marketing technology platforms.
• Follow established processes related to user access, permissions, records retention, and data privacy.
• Escalate data quality, compliance, or technology concerns as appropriate.

Skills

Project coordination

Organizational skills

Analytical skills

Communication skills

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, Information Systems, or related field

Tools

InterAction

Foundation

Vuture

Concep/Litera Marketing

Power BI

Tableau

GA4

Sitecore

WordPress

Drupal

Job description

Husch Blackwell LLP is seeking a Marketing Technology Manager to oversee administration, optimization, and adoption of the firm’s MarTech stack across CRM, website, and analytics. You will work with Marketing, IT, and Business Development to ensure tools meet business needs and user needs.

The role emphasizes system administration, reporting, and continuous improvement, with leadership of a team of admins and data stewards, and collaboration with Knowledge Management and BD teams.