Senior Marketing Technology Leader — MarTech Strategy & Data

BHSI; Boston (MA); Presencial; USD 150 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health, Dental & Vision

Disability Insurance

Life Insurance

AD&D Insurance

Flexible Spending Accounts

Health Reimbursement Account

Employee Assistance Program

401(k) with Company Match

Paid Time Off

Tuition Reimbursement

Paid Parental Leave

Resumo da oferta

Berkshire Hathaway Specialty Insurance (BHSI) in Boston is seeking a Senior Manager, Marketing Technology to own the MarTech ecosystem for Berxi and BHTP, driving strategy and governance.

You will partner with Marketing, Data, Engineering, BI, Security and Compliance to translate business needs into scalable, data-driven solutions and oversee platform integrations, AI opportunities, and data quality across marketing programs.

Qualificações

• 8+ years in marketing technology, marketing operations, data, or related field.
• Experience owning and evolving a marketing technology ecosystem: strategy, governance, adoption, optimization.
• Hands-on with customer data platforms (Twilio Segment, RudderStack, mParticle) or similar; direct Segment experience preferred.
• Experience with MoEngage, Braze, Insider, or similar engagement platforms; MoEngage is a plus.
• Strong understanding of customer data, identity, event tracking, segmentation, data quality, and governance.
• Working knowledge of APIs, integrations, data pipelines, SQL, tag management, and related tech.
• Proven ability to translate marketing needs into technical requirements and communicate to both technical and non-technical audiences.
• Strong cross-functional leadership, project and vendor management, and communication skills.

Responsabilidades

• Own the marketing technology strategy, architecture, and roadmap.
• Serve as business and technical owner for MarTech ecosystem, including configurations and data mappings.
• Drive AI adoption across Marketing in workflows and programs.
• Maintain understanding of data flow across systems and establish standards for profiles and event tracking.
• Partner with Marketing, Data, Engineering, and BI to ensure trusted data for activation and reporting.
• Set standards for audiences, campaigns, flows, personalization, and self-service use of MarTech; provide training and templates.

Conhecimentos

Marketing technology leadership

Ecosystem ownership

CDP experience (Twilio Segment, Rudder

Ferramentas

Twilio Segment

MoEngage

GA4

GTM

Power BI

Descrição da oferta de emprego

Berkshire Hathaway Specialty Insurance (BHSI) in Boston is seeking a Senior Manager, Marketing Technology to own the MarTech ecosystem for Berxi and BHTP, driving strategy and governance.

You will partner with Marketing, Data, Engineering, BI, Security and Compliance to translate business needs into scalable, data-driven solutions and oversee platform integrations, AI opportunities, and data quality across marketing programs.