Senior Manager, Marketing Technology

BHSI; Boston (MA); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health, Dental & Vision

Disability Insurance

Life Insurance

AD&D Insurance

Flexible Spending Accounts

Health Reimbursement Account

Employee Assistance Program

401(k) with Company Match

Paid Time Off

Tuition Reimbursement

Paid Parental Leave

Job summary

Berkshire Hathaway Specialty Insurance (BHSI) in Boston is seeking a Senior Manager, Marketing Technology to own the MarTech ecosystem for Berxi and BHTP, driving strategy and governance.

You will partner with Marketing, Data, Engineering, BI, Security and Compliance to translate business needs into scalable, data-driven solutions and oversee platform integrations, AI opportunities, and data quality across marketing programs.

Qualifications

• 8+ years in marketing technology, marketing operations, data, or related field.
• Experience owning and evolving a marketing technology ecosystem: strategy, governance, adoption, optimization.
• Hands-on with customer data platforms (Twilio Segment, RudderStack, mParticle) or similar; direct Segment experience preferred.
• Experience with MoEngage, Braze, Insider, or similar engagement platforms; MoEngage is a plus.
• Strong understanding of customer data, identity, event tracking, segmentation, data quality, and governance.
• Working knowledge of APIs, integrations, data pipelines, SQL, tag management, and related tech.
• Proven ability to translate marketing needs into technical requirements and communicate to both technical and non-technical audiences.
• Strong cross-functional leadership, project and vendor management, and communication skills.

Responsibilities

• Own the marketing technology strategy, architecture, and roadmap.
• Serve as business and technical owner for MarTech ecosystem, including configurations and data mappings.
• Drive AI adoption across Marketing in workflows and programs.
• Maintain understanding of data flow across systems and establish standards for profiles and event tracking.
• Partner with Marketing, Data, Engineering, and BI to ensure trusted data for activation and reporting.
• Set standards for audiences, campaigns, flows, personalization, and self-service use of MarTech; provide training and templates.

Skills

Marketing technology leadership

Ecosystem ownership

CDP experience (Twilio Segment, Rudder

Tools

Twilio Segment

MoEngage

GA4

GTM

Power BI

Job description

Who are we?

A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character.

We are a values-based organization where respect, integrity, excellence, collaboration, and passion define who we are and how we do business. We value diversity of backgrounds, experience, and perspectives and strive to foster an inclusive environment that enables all our team members to bring their best selves to work. We are one team committed to building a culture where every teammate has the opportunity to contribute and be recognized. Want to be part of the team building the finest property, casualty and specialty lines insurance company in the world?

Learn more about our unique culture and history.

Job Opportunity

BHSI has an exciting opportunity for a Senior Manager, Marketing Technology to join our team in Boston. Berxi (Berxi.com) and Berkshire Hathaway Travel Protection (bhtp.com) are fast-growing e-commerce divisions within BHSI working to build modern, customer-focused digital platforms that help professionals, small businesses, and consumers buy and manage insurance smarter and faster, saving them time and money.

This is a unique opportunity to own and evolve a shared marketing technology and data ecosystem supporting multiple businesses within BHSI and serve as a center of excellence for both the Berxi and Berkshire Hathaway Travel Protection (BHTP) businesses.

BHSI has invested in a modern marketing technology foundation that includes Twilio Segment, MoEngage, GA4, GTM, Power BI, customer data infrastructure, and supporting integrations. Reporting to the Director of Marketing, Communications and Brand, you will serve as the business owner and technical leader for this ecosystem, ensuring it is reliable, scalable, trusted, and positioned to support the evolving needs and growth of multiple marketing teams.

This role sits at the intersection of marketing, data, and technology. You will partner with marketing leaders and stakeholders across the business, as well as Product, Engineering, Data, Analytics, Information Security, Compliance, and external partners, to translate business needs into practical technical solutions and help teams get greater value from our marketing technology and data investments.

Duties & Responsibilities

• Own the marketing technology strategy, architecture, and roadmap, ensuring the ecosystem evolves with business needs while identifying opportunities to share capabilities and best practices across Berxi and BHTP.
• Serve as the business and technical owner for the MarTech ecosystem, including Twilio Segment and MoEngage, overseeing platform configuration, integrations, data mappings, permissions, standards, governance, and ongoing optimization.
• Drive adoption of AI across Marketing by identifying practical opportunities to incorporate enterprise and platform-native AI capabilities into marketing workflows and programs.
• Maintain a deep understanding of how prospect, customer, behavioral, campaign, and operational data is created, structured, transformed, and exchanged across systems, while establishing standards for customer profiles, identity, event tracking, audiences, and data quality.
• Partner with Marketing, Data, Engineering, and Business Intelligence teams to ensure marketing has trusted, well-defined data for audience activation, reporting, analysis, optimization, and decision-making.
• Establish standards and scalable practices for audiences, campaigns, flows, personalization, experimentation, reporting, and self-service use of marketing technology, while providing training, documentation, templates, and hands‑on guidance for complex use cases.
• Monitor platform and data performance, identify quality or integration issues, and partner with the appropriate teams to implement sustainable solutions that improve reliability and effectiveness.
• Ensure marketing technology and data practices align with BHSI privacy, security, and data governance requirements, coordinating appropriate reviews and approvals for new technologies and capabilities.
• Lead marketing technology planning, budgeting, and vendor management, including platform usage, costs, performance, capabilities, investment needs, and evaluation of potential new solutions.
• Communicate roadmap priorities, progress, risks, dependencies, and investment recommendations to key stakeholders, balancing immediate business needs with scalable, long-term solutions.

Required

Qualifications, Skills and Experience:

• 8+ years of experience in marketing technology, marketing operations, marketing data, or a related discipline.
• Experience owning and evolving a marketing technology ecosystem, including strategy, roadmap, governance, adoption, and ongoing optimization.
• Hands‑on experience with customer data platforms such as Twilio Segment, RudderStack, mParticle, or similar technologies; direct Twilio Segment experience is strongly preferred.
• Experience with modern customer engagement platforms such as MoEngage, Braze, Insider, or similar solutions; direct MoEngage experience is a plus.
• Strong understanding of customer data, identity, event tracking, segmentation, data quality, and governance.
• Working knowledge of APIs, integrations, data pipelines, SQL, tag management, and related technologies, with the ability to partner effectively with technical teams on complex development and integration needs.
• Demonstrated ability to translate marketing and business needs into practical technical requirements and clearly communicate complex concepts to both technical and nontechnical audiences.
• Strong cross‑functional leadership, project management, vendor management, communication, and problem‑solving skills.

Preferred

• Experience working in a regulated or data‑sensitive environment.
• Experience supporting multiple brands, businesses, or marketing teams through a shared marketing technology ecosystem.
• Experience applying AI capabilities within marketing platforms, workflows, or programs.
• Familiarity with marketing analytics and reporting platforms such as GA4, GTM, and Power BI.

BHSI Offers

• A competitive package and exciting growth opportunities for career‑oriented teammates.
• A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates, and our other stakeholders.
• A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework.
• Benefits that support your life and well-being, which include:
• Comprehensive Health, Dental and Vision benefits
• Disability Insurance (both short‑term and long‑term)
• Life Insurance (for you and your family)
• Accidental Death & Dismemberment Insurance (for you and your family)
• Flexible Spending Accounts
• Health Reimbursement Account
• Employee Assistance Program
• Retirement Savings 401(k) Plan with Company Match
• Generous holiday and Paid Time Off
• Tuition Reimbursement
• Paid Parental Leave

The base salary range for this position in Boston, MA is $150,000 to $180,000, along with annual bonus eligibility. Total compensation for a candidate is determined by their relevant skills, location, and experience.

NOTE: Compensation will be commensurate with experience. This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.