MarTech Architect: AI-Driven Marketing & Ops Leader

Highmark Health; Richmond (VA); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a senior MarTech and Operations lead to advance the marketing technology stack and AI integrations. You will collaborate closely with IT product teams, manage vendor relationships, and drive roadmaps while aligning with corporate priorities.

The role emphasizes budget management, cross-functional collaboration, and continuous improvement through technology-driven processes within a hybrid office/remote environment.

Qualifications

• 5 years in MarTech domain including CRM, CDP, MMP, Analytics.
• 5 years in business & operational process optimization within a marketing context.
• 5 years in data architecture design (data lake/warehouse) and familiarity with ETL.
• 5 years of integrating MarTech solutions and middleware platforms (e.g., Mulesoft, Apache).
• 3 years of analyzing business and marketing requirements and defining prioritized product roadmaps.

Responsibilities

• Lead advancement and maturity of the MarTech stack and AI integration; ensure alignment with marketing strategies.
• Oversee development and implementation of marketing operational strategies and budgets.
• Develop training and change management programs for marketing teams to maximize tool adoption.
• Participate in cross-functional teams representing marketing in broader company decisions.
• Perform other duties as assigned.

Skills

MarTech

CRM

CDP

MMP

Analytics

AI in marketing

Change management

Cross-functional teamwork

Budget management

Vendor management

Education

Bachelor's degree

Master's degree

Tools

Mulesoft

Apache

Job description

Highmark Health is seeking a senior MarTech and Operations lead to advance the marketing technology stack and AI integrations. You will collaborate closely with IT product teams, manage vendor relationships, and drive roadmaps while aligning with corporate priorities.

The role emphasizes budget management, cross-functional collaboration, and continuous improvement through technology-driven processes within a hybrid office/remote environment.