Marketing Tech & AI Optimization Lead

Highmark Health; Providence (RI); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Marketing Technology & Operations leader to blend technology, process, and people to scale marketing efforts and foster an inclusive culture. You will manage MarTech stack, drive AI integration, and partner with IT, analytics, and procurement to deliver roadmaps and platform integrations.

The role reports to the Director of MarTech and Operations and focuses on day-to-day optimization, automation, budgeting, and cross-functional collaboration to sustain innovative

Qualifications

• Bachelor's degree in marketing, business administration, technology management, or related field OR equivalent experience/education as determined by the company
• Masters degree preferred in marketing, business administration, technology management, or related field

Responsibilities

• Technology: Lead advancement and maturity of the marketing technology stack and AI integration, ensuring support for current and future marketing strategies and campaign needs, and seamless integration with other technologies.
• Process: Develop and implement marketing operational strategies, budgeting, forecasting, and resource allocation for the department.
• People: Develop training and change management programs to maximize adoption of MarTech tools and processes, and act as a listening engine for barriers to adoption.
• Enterprise Alignment: Participate in cross-functional teams representing marketing in broader corporate priorities.
• Other duties: Perform additional duties as assigned.

Skills

Communication

MarTech

CRM

AI in Marketing

Strategy

Cross-functional teamwork

Project planning

Budgeting

Metrics

Improvement

Stakeholder management

Learning agility

Change management

Education

Bachelor's degree

Masters degree

Job description

Highmark Health is seeking a Marketing Technology & Operations leader to blend technology, process, and people to scale marketing efforts and foster an inclusive culture. You will manage MarTech stack, drive AI integration, and partner with IT, analytics, and procurement to deliver roadmaps and platform integrations.

The role reports to the Director of MarTech and Operations and focuses on day-to-day optimization, automation, budgeting, and cross-functional collaboration to sustain innovative