Remote MarTech & AI Strategy Lead

Highmark Health; Boston (MA); Remote; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a high-energy leader in the Marketing & Experience department to advance our MarTech stack and AI integration. You will manage day-to-day optimization, automation, and outsourcing of operational processes, and own vendor relationships with cross-functional partners across IT, data analytics, and procurement.

The role reports to the Director of MarTech and Operations and requires 5+ years in MarTech, data architecture, and process optimization, with a focus on CRM, CDP,

Qualifications

• Bachelor's degree in marketing, business administration, technology management, or related field, or equivalent experience.
• Masters degree preferred for advanced expertise in marketing technology and operations.

Responsibilities

• Lead development and optimization of MarTech stack and AI integrations to support marketing campaigns.
• Oversee budgeting, forecasting, and resource allocation for marketing tech initiatives.

Skills

Communication

Marketing tech

Strategic thinking

Cross-functional collaboration

Budget management

Change management

AI in marketing

Product tech liaison

Education

Bachelor's degree

Master's degree

Tools

CRM

ERP

CDP

Mulesoft

Apache

Job description

Highmark Health is seeking a high-energy leader in the Marketing & Experience department to advance our MarTech stack and AI integration. You will manage day-to-day optimization, automation, and outsourcing of operational processes, and own vendor relationships with cross-functional partners across IT, data analytics, and procurement.

The role reports to the Director of MarTech and Operations and requires 5+ years in MarTech, data architecture, and process optimization, with a focus on CRM, CDP,