MarTech & AI Integration Lead

Highmark Health; Pierre (SD); Remote; USD 86,000 - 139,000; Full time

Job summary

Highmark Health seeks a Marketing Technology Lead to blend technology, process, and people, scaling marketing efforts with AI and MarTech. You will own roadmaps, manage integrations, and collaborate with IT, data analytics, and procurement to optimize operations and vendor relationships.

The role reports to the Director of MarTech and Operations and emphasizes budget planning, automation, and producing measurable improvements across the department.

Qualifications

• 5+ years in the MarTech domain including CRM, CDP, MMP and analytics.
• 5+ years in business & operational process optimization in marketing.
• 5+ years in data architecture (data lake/warehouse) and ETL familiarity.
• 3+ years integrating MarTech solutions and middleware platforms.

Responsibilities

• Lead advancement of the MarTech stack and AI integration to support marketing campaigns.
• Oversee budgeting, forecasting, and resource allocation for the dept.
• Develop training and change management for adoption of tools and processes.
• Represent marketing in cross-functional corporate alignment discussions.
• Manage day-to-day vendor relationships and platform roadmaps.

Skills

CRM

CDP

MMP

Analytics

Model-driven targeting

Marketing operations

AI applications in marketing

Education

Bachelor's degree in marketing, business administration, technology management, or related field

Master's degree in marketing, business administration, technology management, or related field

Tools

Mulesoft

Apache

ERP

Job description

Highmark Health seeks a Marketing Technology Lead to blend technology, process, and people, scaling marketing efforts with AI and MarTech. You will own roadmaps, manage integrations, and collaborate with IT, data analytics, and procurement to optimize operations and vendor relationships.

The role reports to the Director of MarTech and Operations and emphasizes budget planning, automation, and producing measurable improvements across the department.