MarTech Product Lead — AI & Transformation

Bain & Company; Washington (District of Columbia); Hybrid; USD 122,000 - 153,000; Full time

Benefits offered by this job

Annual discretionary bonus

Discretionary compensation

401(k) company contribution

Job summary

Bain & Company is seeking a product-minded professional to join the MarTech team in a hybrid role, embedded with marketing and technology stakeholders. You will translate business needs into concrete requirements, help manage backlogs, and guide initiatives from pilot to scaled adoption.

The role blends marketing strategy with technical execution, offering growth into product management across agentic workflows. In-office presence is required 2 days/week in the DC/US market.

Qualifications

• 6-8 years of experience in product management, marketing technology, or a closely related field.
• 3+ years working directly on technology implementation or product builds, writing requirements, managing backlogs, or working alongside engineering teams.
• Strong product instincts: break down a complex problem, write a clear requirement, and keep a build moving toward something useful.
• Comfortable moving between strategic thinking and hands-on execution; you’re as comfortable in a stakeholder alignment meeting as you are reviewing a Jira board.
• Experience with marketing technology platforms (e.g., content management, marketing automation, analytics) is a strong plus.
• Familiarity with agentic AI tools or AI-augmented workflows is a plus, as is experience with Optimizely or similar platforms.
• Clear, confident communicator who can translate between marketing and technical teams without losing either audience.
• Able to operate independently in an ambiguous environment and bring structure where there isn't any.
• Experience at global professional services firm is a plus.

Responsibilities

• Partner with the MarTech Director to translate business needs into clear, actionable requirements for engineering and implementation teams.
• Support product backlog management, writing and refining requirements as builds evolve.
• Contribute to product decisions by bringing a grounded understanding of both marketing strategy and technical constraints.
• Champion a test-and-learn approach, helping teams move from pilot to scaled adoption.
• Stakeholder and program management.
• Manage cross-functional workstreams across marketing, IT, and external partners, keeping progress visible and blockers cleared.
• Build strong relationships with marketing stakeholders to understand their needs and objectives, surface pain points, and validate that solutions are working.
• Prepare and maintain program communications and stakeholder-facing materials.
• Facilitate working sessions and reviews, ensuring the right people are aligned at the right moments.
• Help define how marketing processes evolve as new tools enter the stack, including how humans and agentic systems work together.
• Identify opportunities to apply product management best practices across new and existing platform investments.
• Support governance and change management as the MarTech landscape grows more complex.
• Contribute to vendor evaluation and onboarding as new tools are introduced.

Skills

Product management

Marketing technology

Stakeholder management

Communication

Tools

Jira

Optimizely

AI tools

Job description

Bain & Company is seeking a product-minded professional to join the MarTech team in a hybrid role, embedded with marketing and technology stakeholders. You will translate business needs into concrete requirements, help manage backlogs, and guide initiatives from pilot to scaled adoption.

The role blends marketing strategy with technical execution, offering growth into product management across agentic workflows. In-office presence is required 2 days/week in the DC/US market.