Marketing Technology Lead: Web, Automation & Analytics

UNC Charlotte; Charlotte (NC); On-site; USD 57,000 - 61,000; Full time

Job summary

UNC Charlotte seeks a Marketing Technology Manager to develop and execute marketing technology strategies for Digital and Professional Learning. You will manage websites, marketing automation, and analytics to drive enrollment and engagement.

Responsibilities include WordPress page creation, governance of DPL sites, SFMC campaigns, and GA4 reporting. Collaboration with MarComm and IT is essential.

Qualifications

• Bachelor’s degree in a related field or equivalent combination of education and experience.
• Experience developing and maintaining websites in a CMS, with CSS customization, theme development, and responsive design.
• Professional Salesforce Marketing Cloud certification or demonstrated proficiency.
• Professional Google Analytics certification or proficiency in analytics.
• Experience creating and optimizing automated marketing campaigns, including journeys and emails.
• Experience integrating CRM, CMS, marketing automation, and analytics for lead generation and reporting.

Responsibilities

• Develop marketing and technology strategies and implement marketing efforts for Digital and Professional Learning.
• Support web presence development and maintenance on WordPress; govern DPL websites.
• Administer marketing automation using SFMC, including one-off emails and customer journeys.
• Measure campaign effectiveness using GA4 and Salesforce; manage integrations.
• Stay current with digital marketing technology; participate in university communication meetings.

Skills

CMS development

CSS customization

Theme development

Responsive web design

Email marketing

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Google Analytics (GA4)

CRM integration

Job description

UNC Charlotte seeks a Marketing Technology Manager to develop and execute marketing technology strategies for Digital and Professional Learning. You will manage websites, marketing automation, and analytics to drive enrollment and engagement.

Responsibilities include WordPress page creation, governance of DPL sites, SFMC campaigns, and GA4 reporting. Collaboration with MarComm and IT is essential.