Marketing Tech Architect: Integrations & Automation

VisionPoint Marketing; Raleigh (NC); Hybrid; USD 95,000 - 125,000; Full time

Job summary

VisionPoint Marketing is a remote-first agency helping higher education institutions with enrollment marketing. The Marketing Technology Specialist role sits at the crossroads of development, analytics, paid media, and operations, building tools, APIs, and automation to improve client outcomes.

You will implement server-side tracking, manage integrations, and create scalable reporting experiences across multiple platforms, driving better measurement and efficiency for client campaigns.

Qualifications

• Hands-on experience with GA4, GTM, and server-side tracking technologies.
• Proficient in JavaScript/Node.js and cloud-hosted apps (AWS preferred).
• Strong REST API, webhooks, SFTP integration capabilities.
• Experience building workflow automation and reporting tools with Google Sheets, Looker Studio, Zapier.

Responsibilities

• Build Marketing Technology Solutions with lightweight applications and automation.
• Implement and maintain integrations between platforms via APIs and data exchange methods.
• Deliver measurement and reporting solutions, dashboards, and data transformations.
• Collaborate with Paid Media, Analytics, Strategy, CRM, and Web teams as the technical lead.

Skills

Marketing Measurement

Application Development

Systems Integration

Reporting & Automation

Problem Solving

Tools

GA4

Google Tag Manager

AWS

REST APIs

Webhooks

SFTP

Job description

VisionPoint Marketing is a remote-first agency helping higher education institutions with enrollment marketing. The Marketing Technology Specialist role sits at the crossroads of development, analytics, paid media, and operations, building tools, APIs, and automation to improve client outcomes.

You will implement server-side tracking, manage integrations, and create scalable reporting experiences across multiple platforms, driving better measurement and efficiency for client campaigns.