Marketing Automation Architect for Data-Driven Campaigns

North Carolina State University

Raleigh (NC)

On-site

USD 70,000 - 78,000

Full time

9 days ago

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Job summary

North Carolina State University is seeking a Marketing Automation Strategist to lead the implementation and growth of marketing automation across the university. You will manage audience journeys via email, text messaging, and digital advertising, collaborating with campus partners to design targeted, data-driven campaigns.

You will oversee strategy, testing, launch, partner training, and performance measurement to enhance communication effectiveness university-wide.

Qualifications

Bachelor's degree and at least three years of relevant experience; two years hands-on marketing automation experience required.
Strong knowledge of marketing automation platforms and best practices.

Responsibilities

Lead marketing automation strategy, development, testing, and launch for email, SMS, and digital campaigns.
Design and manage audience journeys, including welcome, nurture, and re-engagement programs.
Train and support campus partners on the marketing automation platform and best practices.
Develop A/B testing plans and apply findings to optimize campaigns.
Ensure compliance with list management, consent, CAN-SPAM, and TCPA regulations.
Use analytics tools (GA4, Excel, Tableau) to measure campaign performance and report results.
Maintain email templates and content blocks aligned with NC State brand and accessibility standards.