Marketing Automation Lead - Campus Campaigns (Onsite/Hybrid)

NC State University; Raleigh (NC); Hybrid; USD 70,000 - 78,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Retirement Programs

Paid Time Off and Holidays

Tuition and Academic Assistance

Job summary

NC State University is seeking a Marketing Automation Strategist to lead the planning and growth of the university’s audience journeys across email, text, and digital advertising. This role reports to the Assistant Director of Marketing Strategy and works with campus partners to deliver personalized, data‑driven campaigns.

The ideal candidate has hands‑on experience with major marketing automation platforms and strong skills in segmentation, testing, and optimization.

Qualifications

• Bachelor’s degree and three years of experience related to the area of assignment.
• Two+ years hands‑on experience with a marketing automation platform (Salesforce Marketing Cloud, Marketo, HubSpot, Pardot or Acoustic).
• Experience developing multi‑step audience journeys with segmentation, personalization and dynamic content.

Responsibilities

• Lead the implementation and growth of marketing automation across NC State.
• Manage audience journeys across email, text messaging, and digital advertising.
• Train campus partners and maintain program standards and adoption of segmentation and personalization.
• Develop and test journeys, templates, blocks, and landing pages that meet brand and accessibility standards.
• Monitor deliverability, engagement, conversions, and cross‑channel performance.

Skills

Marketing automation

Audience segmentation

Email marketing

Project management

Communication skills

Education

Bachelor's degree

Marketing degree

Tools

Salesforce Marketing Cloud

Marketo

HubSpot

Pardot

Acoustic

Job description

NC State University is seeking a Marketing Automation Strategist to lead the planning and growth of the university’s audience journeys across email, text, and digital advertising. This role reports to the Assistant Director of Marketing Strategy and works with campus partners to deliver personalized, data‑driven campaigns.

The ideal candidate has hands‑on experience with major marketing automation platforms and strong skills in segmentation, testing, and optimization.